Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

APRIL 5, 2022

Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Examples include reports of incidents by unknown people, certain scientific contexts, and situations where the action itself is more important than the doer. Avoid using passive voice.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

JUNE 28, 2022

Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be. For example, they show how they assembled and placed displays of 300 elements for a grocery chain. Highlight Your Specialty. Use Hard Facts.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

SEPTEMBER 30, 2020

What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. Before jumping into examples, it’s best to take a look at some basic color theory.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Webbiquity

APRIL 11, 2023

For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

JULY 28, 2022

With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. Before diving into template examples, let’s look at a few benefits of sending product launch emails. Here are 12 noteworthy examples of product launch emails. This causes 80% of product launches to fail.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

SEPTEMBER 22, 2020

For example: In 2018, only 13% of employees worked remotely most of the time. Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force. And 80% of businesses plan to keep flexible work arrangements in place post-pandemic.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

JUNE 13, 2023

For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. For example, Nike launched an app to strengthen customer relationships under its direct-to-consumer initiative. For example, customer data shows you that a particular customer prefers email communication over on-site chat.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MAY 24, 2022

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Remote work technology has evolved significantly and rapidly during the COVID-19 pandemic.

Work Management 270

Work Management Marketing Management Product Budget Programs 270

Webbiquity

JANUARY 16, 2024

For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses. You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work. Let’s say you provide B2B marketing software solutions.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

FEBRUARY 16, 2023

By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. There are countless examples of social proof online.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JUNE 29, 2021

To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. But having that team work 24/7 can get pretty costly. So make it easy for your customers to get in touch with a human (unlike what Facebook does in this example). Be Smarter About Lead Generation.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. For example, you might test two different subject lines to see which one leads to higher open rates. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

NOVEMBER 18, 2021

Examples of Useful Trigger Events. Below are some examples of trigger events that B2B sales professionals monitor for using tools such as the Triggr platform and an explanation of why they are important to track. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

MARCH 30, 2024

Get A Business Card It’s a classic and old-school way of doing things, but it still works: having a business card helps to show you are serious, makes your idea tangible, and reinforces your core message. A good example would be a Vcard , which can include a QR code that takes people straight to your website.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 12, 2022

Here are some examples of how B2B companies can start giving back today. Kforce, a professional staffing agency specializing in technology and finance, is one example of a brand that focuses on corporate social responsibility. Enabling staff to help feed the local community is one example of an excellent team-building activity, too.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. This has even been more evident with the recent shift to remote working. This has improved the personal aspects of working remotely while enhancing teamwork. Versatility. Final Thoughts.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Webbiquity

JANUARY 22, 2021

Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

JANUARY 21, 2022

Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. But for those with a great idea and strong work ethic, it can be very rewarding. It’s essential when working at home to have a dedicated workspace. Contributed post.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

JUNE 10, 2021

For example, auto dealerships have turned to e-commerce to sell cars rather than relying on physical locations alone. It can be difficult to shift old ways of working and thinking, especially when a specific marketing trend is in its early stages and adapting to it can seem to be more risk than it’s worth.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Webbiquity

JANUARY 19, 2023

For example, employee recruitment is much like B2C marketing, even for B2B businesses. This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MARCH 25, 2021

One reason is that while phone camera videos might work for some brands, for others, they will be too informal and the low production values may hurt the brand. If done right, however, video testimonials can be a powerful tool, and you can see a great example of this on Bay Alarm Medical’s site. ShowMojo provides a great example here.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

JULY 23, 2019

Do your research, then try at least one highly rated application, for example, Renderforest – an affordable online video maker, accessible from any device, with a large number of pre-built templates to get you started. Show your prospective customers how your products or services work. Two videos! Showcase Your Customers.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Webbiquity

FEBRUARY 17, 2022

For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. Every platform has tools to help marketers.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. For example, you might start with a close look at company-wide spending. For example, is your website content still valuable and on-target for your prospects and current clients? Create a Framework.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

JANUARY 19, 2021

For example, over 500 terabytes of data get ingested into the databases of Facebook every day. So, things like web tracking tools, image processing, smart meters, road cameras, satellites, games, and IoT / IIoT devices. For example, Rolls Royce generates 10 terabytes of data for just one simulation of a jet engine.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Webbiquity

JANUARY 25, 2024

Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. A great example of this is BlackBerry, which is credited with developing the first smartphone. Here are six considerations to keep in mind as you build a culture of innovation in your business. All of which is good.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

NOVEMBER 4, 2021

Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Take the concept of sustainable marketing, for example. The Growing Importance of Customer Experience (CX).

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

SEPTEMBER 8, 2020

Let’s take the example of Old Spice. If you claim one thing (for example, that you provide incredible customer service), yet fail to respond to questions on your social media accounts, you actions aren’t supporting your story. Each Night is a great example of a company that offers a lot of very valuable content on its website.

Ad Building 243

Ad Building Brand Identity Branding Tips 243