accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Marketing Insider Group

FEBRUARY 27, 2023

For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Can you imagine seeing your content rank on Page 1 of SERPs? Consider the best keywords based on rank, competitive gaps, purchase intent, etc. That means setting aggressive goals.

Lead Ranking 242

Lead Ranking Planning B2B Thought Leadership Lead Scoring 242

Marketing Insider Group

DECEMBER 19, 2022

Customers who experience an emotional response to an advertisement are 70% likely to make a purchase. A recent study found that 70% of customers make purchases based on a strong emotional response to advertisements. SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs.

Copywriting 263

Copywriting Click Rate Urgency Marketing Lead Scoring 263

Optinmonster

DECEMBER 20, 2023

This means a higher chance of conversion, as people using this search are likely closer to making a purchase. Example: “OptinMonster login”. Example: “What is lead generation?”. Example: “OptinMonster review”. Example: “Buy OptinMonster subscription”. So, a quick look at the SERPs can reveal a lot.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Hubspot

OCTOBER 13, 2020

That means that you first need to put together a list of keywords that potential customers typically use to discover their options for a given purchase. Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). This owes in part to AI and changes to the makeup of SERPs, but it also relates to evolving habits of users (e.g. using TikTok for search ).

Traffic 69

Traffic SERP Guidelines User-Generated Content 69

Marketing Insider Group

FEBRUARY 1, 2021

In other words, you’ll understand buyer intent – the probability that a consumer will purchase your product or service. You can map out buyer intent and determine where buyers are in their purchasing journey to improve your targeting strategies. But this is the usual process a lead will follow to make a purchase. Source: Moz.

Buyer Intent 355

Buyer Intent Intent Work Management Marketing Management 355

ClearVoice

MAY 14, 2024

This is why, for example, if you plug “ice cream” into your Google or Bing search engine, the response might be that you can find Ben & Jerry’s Chunky Monkey (one of your favorite flavors) at the local Kroger store (about two miles away). Google tends to flag highly similar content , which could lower your SERP.

SEO 52

SEO Personalization Dwell Lead Scoring 52

Conductor

MARCH 29, 2022

Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. Macy’s, for example, planned to close 125 stores during the pandemic. Google now pulls images directly from relevant retailers and places them on the SERP, even for non-image queries.

eCommerce 115

eCommerce Paid Content Features Trends 115

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Here are some examples. Rank Metrics.

Marketing Analytics Tools 335

Marketing Analytics Tools Content Marketing Work Management Marketing Management 335

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. For example, suppose a newer vendor has a sales-led motion (i.e. Directories are a high-intent channel that can help sellers find and convert more buyers.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vision Edge Marketing

JANUARY 25, 2022

For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. I suspect people conducting online searches prior to purchase has only increased as we’ve all spent more time in front of our computers in the past few years. Even in life there are requirements.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Sharpspring

JUNE 15, 2022

A buying journey is all the actions a site visitor takes prior to finally making a purchase. Loading a different page to complete your purchase. Bypassing the shopping cart and letting buyers make a purchase right away (This is what Amazon is doing: You will be able to pay right away or go to the shopping cart as an option).

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Convert

JULY 28, 2021

Is it finding more information or finding more information before making a purchase? For example, if someone is searching for something like [ electric scooter for kids ], they are very likely to be at the very beginning of their buying journey, still considering options. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

Hubspot

SEPTEMBER 17, 2020

Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. Take, for example, a term like “form builder.”. Examples like adamenfroy.com , ryrob.com and GrowthMarketingPro come to mind, where the majority of their content follows this format. Image Source. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. B2C strategies are all about the purchase. B2C can appeal to all at once.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClearVoice

APRIL 5, 2023

According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). For example, if you were to search “how to fix a leaking pipe,” you may get a list of answers and related content. Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Brightedge

APRIL 15, 2021

Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. When a user enters a query into a search engine, the results are displayed on a search engine results page , also called a SERP. Below is an example of an H1 and H2.

SEO 82

SEO SERP Tagging Keywords 82

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. A person who looks it up is in the market to spend money.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Moz

SEPTEMBER 20, 2020

Take pizza for example. For example, if a user searches “How to build a website,” and they’re shown a slew of product pages for CMS platforms and hosting sites, they’ll try another search without clicking on anything. Luckily, I’ve broken each one down with example terms that suggest intent. Informational. information!

Intent 75

Intent SEO SERP CMS Development 75

Valasys

SEPTEMBER 26, 2023

The goal of optimization is to move your website up the search engine results page (SERP) rankings so that more people can find your site when searching for a product or service related to what you offer. Nowadays, most consumers begin their purchasing journey with an online search. Why Is SEO Important?

SEO 52

SEO Tools Lead Ranking SERP 52

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Biznology

MARCH 25, 2019

For example, “ how to make slime” or “ why are dolphins so smart.” For example, YouTube. Transactional: These are search queries that indicate the user is looking to make a purchase. For example, “ buy selfie ring light” or “ order iphone xs.” For example, “ buy selfie ring light” or “ order iphone xs.”

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

ClearVoice

JANUARY 9, 2024

Better ranking on SERPs? Here, the desired action is not necessarily the purchase. This can include social media reach, mentions, and SERP rankings. Repeat purchase rate? For example, if your goal is brand awareness, how will you measure that? What will you tell them? Has there been an increase in site traffic?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Hubspot

AUGUST 23, 2019

In this guide, we’ll review the different types of blogs there are and examples of each. Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

ClearVoice

DECEMBER 7, 2020

Examples: Who wrote the book ‘Hillbilly Elegy’? Examples: LinkedIn, usbank login, Walmart Black Friday ad. Examples: Unlocked Google Pixel, Frozen Elsa doll, Old Navy coupon. Examples: best email marketing tool, top safe cars for teens, Rocket Mortgage reviews, Sam’s Club vs Costco. Informational.

SEO 108

SEO SERP Content Keywords 108

Directive Agency

DECEMBER 13, 2019

To succeed in this buying environment and improve their website ranking, organizations must focus on providing prospects with information and data that is specifically designed to help them complete their purchasing decision. . In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

Stevens & Tate

SEPTEMBER 20, 2023

Before a customer purchases a product or service, they often go through three critical stages, namely: the awareness stage, the consideration stage, and the decision stage. Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs).

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Content Marketing Institute

NOVEMBER 8, 2018

For example, what opportunities do they have to call or interact with the chat feature? Maybe you’re at the top of the SERPs. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute. Don’t we want to minimize traffic that underperforms? Free trial.

Keywords 86

Keywords Intent Resources Top of Funnel 86

Contently

MARCH 22, 2024

You’re trying to attract people inclined to make a purchase or work with you. For example: The best place to find vintage furniture might be around the corner! For example, for a guide on early American furniture, the author must have actually searched for or helped others find the furniture.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. To explain further, let’s use an example scenario. An exclusion list containing current customers for example.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. For example, let’s say you sell boat insurance. Before you move forward with a brand jacking target, spend some time evaluating the SERPs for branded keyword terms.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Valasys

APRIL 22, 2024

Your business profile will rank at the top of the SERPs for local searches like auto insurance near me. And having your GMB account on top of the SERPs means more leads to your business. For example, the auto dealer company will refer your service to this existing client base to purchase your auto insurance.

Paid Content 40

Paid Content Paid Search Agency Lead Ranking Lead Scoring 40