Marketing Insider Group

APRIL 10, 2024

Personalization Personalization is non-negotiable these days. Fluctuating airline ticket prices are a perfect example of this type of decision-making in action. Depending on your business needs, you can leverage something like ZenDesk for customer support or Optimizely to get more out of your campaigns, for example.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Martech

MAY 16, 2024

As such you’re looking to create segments based on various shared demographic, psychographic, and behavioral characteristics. Example : If you’re creating an email lead nurturing campaign, you can create triggers that send a different sequence of e-mails based on what links users click within each e-mail.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 63

Martech

JANUARY 26, 2024

You will hardly get any results if you target the wrong person within the right company. For example, if you target startups in search of specific software, they can buy from you. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. Short-term contracts.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Martech

NOVEMBER 1, 2023

Personalization/segmentation. A great example of already available (and likely underutilized) email AI functionality is the power to build complex decision trees that automatically optimize the send time for each consumer. Examples include: Product recommendations (based on purchase, browsing and abandonment histories).

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

DECEMBER 20, 2022

Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior.

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

Optinmonster

APRIL 10, 2024

It’s one of the best examples of how emotional intelligence plays out in marketing: Brands that add emotional quotient to their marketing focus on the things that their customers care about. This level of personalization requires emotionally-driven awareness on the part of the marketer. Here’s an exit survey form example: 2.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

ClearVoice

DECEMBER 18, 2023

If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect. What does this person want or need that my brand can provide? What challenges/problems in the person’s life is your product hopefully solving? Why are buyer personas important?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Inbox Insight

JANUARY 15, 2024

Applications of technographic data Technographic data can be applied in various ways to enhance marketing and sales strategies: Precise customer segmentation : Technographic data can help businesses categorize and prioritize their prospects based on their technology usage, enabling more personalized customer engagement.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Personalize your messaging and copy.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Contently

APRIL 6, 2023

For example, diaper brand Huggies landed in hot water for their portrayal of dads as ill-prepared, unskilled caregivers when moms aren’t around. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Brandpoint

JUNE 4, 2018

When you get down to it, the reason is that AI allows for in-depth personalization. In a recent blog on marketing and personalization , Scott Litman wrote that, “Modern marketing is a journey towards personalization.” Personalized marketing: It’s every marketer’s dream. The modern marketer.

Marketing AI 72

Marketing AI Personalization Psychographics Ideal Customer Profiles 72

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. The less powerful variable strategy includes basic message personalization.

Automation 96

Automation Top of Funnel Psychographics Loyalty 96

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. It is based on a person’s opinions and interests. Personality type. Social class.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

SocialPilot

FEBRUARY 19, 2024

Or, you can also take inspiration from the prompt examples to give directed inputs to the AI to get the desired outcomes. You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics.

Generation 95

Generation Psychographics Content User-Generated Content 95

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Porch Group Media

NOVEMBER 17, 2021

Customers expect these personalized and seamless experiences across channels, and they will walk if they don’t receive the experience they are looking for. Personalizing to this level takes data. Armed with this intelligence about your customers, you can create highly personalized messages and experiences.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Salesforce Marketing Cloud

JANUARY 4, 2024

Successful drip marketing requires personalization. For example, your ongoing emails can take advantage of when a prospect abandons a web page. A marketer focused on online shopping offers personalized product recommendations based on a lead’s browsing and purchase history.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. You have your own personality and backstory. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Here’s a subtler example from Mohua Wines : Image courtesy of Mohua Wines.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. It comes down to how a person interprets a message, Cugelman noted. So what went wrong?

Campaigns 117

Campaigns Paid Search Agency Work Management Marketing Management 117

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. This personalization increases the chances of converting leads into paying customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Martech

JANUARY 12, 2022

Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. All these datasets can help you better understand and personalize to your customer,” he said.

Lead Scoring 125

Lead Scoring Lead Ranking Psychographics CMO 125

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, you can use data to target people based on their behavior, interests, and intent. By creating personalized ads, you can increase engagement and conversions.

Paid Search Agency 90

Paid Search Agency Spending Ads Companies 90

Navigate the Channel

JANUARY 2, 2024

For example, if a customer had a horrible experience during peak demand or season for a business, that bad taste may not be consistent through the entire year, or reflect the overall quality of a product or service over time. Remember, this is not a demographic thing as much as it is a psychographic one.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Content4Demand

SEPTEMBER 17, 2021

Last thing: Just like B2C marketers have been building psychographic profiles on individuals to serve them ads that are almost spooky-relevant to your interests, this kind of intent data is now available to B2B marketers. Personalization drives engagement.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Navigate the Channel

MAY 30, 2023

For example, millennials and Gen Z are more attuned to companies with a social conscience. Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Cintell

DECEMBER 20, 2019

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. They require education, context, and examples to make sense to viewers. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Hubspot

MARCH 27, 2023

Below, we outline each step and provide examples. For example, someone wants to buy a new car. For example, your target audience may be interested in personalized skincare. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Spiralytics

JANUARY 29, 2023

Microtargeting is the process of using information that you have about a user to connect with them in a more personal way. The goal of microtargeting involves collecting data about your customers, then using that data to send them personalized advertisements that they’re more likely to respond to than general advertisements.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Martech

FEBRUARY 28, 2024

For example, I was doing a big rebranding project for a client. So we do a lot of psychographics. We use AI personality profiling tools. While I was working, I saw this next generation, the millennials, come in, and I came to the realization that their work styles are very different. And not in a bad way.

Marketing AI 107

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 107

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Salesforce Marketing Cloud

OCTOBER 26, 2021

For example, a Pew Research Center survey of adults in the United States revealed that 81% of us think we have little to no control over companies collecting our data; nearly 60% said we have little to no understanding of how our data is being used, and more than 70% think nearly everything we do online is being tracked by advertisers or vendors.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Anteriad

MAY 31, 2023

For example, when the marketing and sales teams collaborate effectively, the overall team gets more done. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. ABM works well when you can personalize content and experiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88