Contently

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

Martech

MAY 16, 2024

As such you’re looking to create segments based on various shared demographic, psychographic, and behavioral characteristics. Example : If you’re creating an email lead nurturing campaign, you can create triggers that send a different sequence of e-mails based on what links users click within each e-mail.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 121

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Unbounce

JULY 6, 2021

For example, the software as a service (SaaS) startup Procurify made hyper-personalized landing pages customized for each lead. Unbounce’s Unsplash integration, for example, gives you access to over 850,000 professional-looking images you can add to your page. Personalized calls to action perform 202% better than generic ones.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 79

Examples ROI Planning Work Management 79

Martech

JANUARY 26, 2024

You will hardly get any results if you target the wrong person within the right company. For example, if you target startups in search of specific software, they can buy from you. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. Short-term contracts.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Martech

NOVEMBER 1, 2023

Personalization/segmentation. A great example of already available (and likely underutilized) email AI functionality is the power to build complex decision trees that automatically optimize the send time for each consumer. Examples include: Product recommendations (based on purchase, browsing and abandonment histories).

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Martech

DECEMBER 20, 2022

Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior.

Lead Ranking 93

Lead Ranking Loyalty Segmentation Marketing AI 93

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. Account-based marketing (ABM) : By understanding the technologies their ideal prospects use, businesses can craft personalized and relevant messaging, giving them an edge over their competitors.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

ClearVoice

DECEMBER 18, 2023

If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect. What does this person want or need that my brand can provide? What challenges/problems in the person’s life is your product hopefully solving? Why are buyer personas important?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Salesforce Marketing Cloud

JANUARY 4, 2024

Successful drip marketing requires personalization. For example, your ongoing emails can take advantage of when a prospect abandons a web page. A marketer focused on online shopping offers personalized product recommendations based on a lead’s browsing and purchase history. Second, define your audience. More on that later.)

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. The less powerful variable strategy includes basic message personalization.

Automation 96

Automation Top of Funnel Psychographics Loyalty 96

Porch Group Media

NOVEMBER 17, 2021

Customers expect these personalized and seamless experiences across channels, and they will walk if they don’t receive the experience they are looking for. Personalizing to this level takes data. Armed with this intelligence about your customers, you can create highly personalized messages and experiences.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Contently

APRIL 6, 2023

For example, diaper brand Huggies landed in hot water for their portrayal of dads as ill-prepared, unskilled caregivers when moms aren’t around. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

SocialPilot

FEBRUARY 19, 2024

Or, you can also take inspiration from the prompt examples to give directed inputs to the AI to get the desired outcomes. You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics.

Generation 99

Generation Psychographics Content User-Generated Content 99

Brandpoint

JUNE 4, 2018

When you get down to it, the reason is that AI allows for in-depth personalization. In a recent blog on marketing and personalization , Scott Litman wrote that, “Modern marketing is a journey towards personalization.” Personalized marketing: It’s every marketer’s dream. The problem is resources.

Marketing AI 72

Marketing AI Personalization Psychographics Ideal Customer Profiles 72

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Spiralytics

JANUARY 29, 2023

Microtargeting is the process of using information that you have about a user to connect with them in a more personal way. The goal of microtargeting involves collecting data about your customers, then using that data to send them personalized advertisements that they’re more likely to respond to than general advertisements.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. This personalization increases the chances of converting leads into paying customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Navigate the Channel

MAY 30, 2023

For example, millennials and Gen Z are more attuned to companies with a social conscience. Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, you can use data to target people based on their behavior, interests, and intent. By creating personalized ads, you can increase engagement and conversions.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. You have your own personality and backstory. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Here’s a subtler example from Mohua Wines : Image courtesy of Mohua Wines.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. It comes down to how a person interprets a message, Cugelman noted. So what went wrong?

Campaigns 117

Campaigns Paid Search Agency Work Management Marketing Management 117

ClearVoice

APRIL 4, 2022

Demographics are important to know. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Leadspace

SEPTEMBER 18, 2019

It’s an ideal way to personalize your campaigns so they connect with and convert your audience. Demographic Segmentation. When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. This rudimentary demographic segmentation can yield a few insights.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Outgrow

DECEMBER 30, 2020

An example of interactive content would be a quiz, poll, survey, etc. This kind of content enables customers to find much more personalized, customized answers. These parameters can vary on the basis of demographics, tastes, and preferences. Let’s assume in the above example, a lead got ‘city car’ as his result.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Martech

FEBRUARY 16, 2023

Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. We always start with, ‘How can we connect the personal value that someone will gain from our new brand or our services and tailor our messaging there?’” These are then used to tailor the messaging. “We

Paid Search Agency 107

Paid Search Agency Ads Campaigns Account Based Marketing 107

BenchmarkONE

DECEMBER 28, 2021

For example, let’s say you run a small, mobile dog grooming business with your business partner. Personal information: name, gender, age, and location. Let’s take a deeper look at what these personas would look like by applying the previous example of the dog grooming business. Education background. Consumption habits.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

B2B Digital Marketer

JUNE 6, 2024

Use Visual Storytelling: Demonstrate the buyer journey and marketing impact through illustrative examples. Develop Customer Personas: Create detailed profiles of your ideal customers, including demographic, psychographic, and behavioral information to guide targeted marketing efforts.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Hubspot

MARCH 27, 2023

Below, we outline each step and provide examples. For example, someone wants to buy a new car. For example, your target audience may be interested in personalized skincare. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Cintell

DECEMBER 20, 2019

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. They require education, context, and examples to make sense to viewers. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Salesforce Marketing Cloud

OCTOBER 26, 2021

For example, a Pew Research Center survey of adults in the United States revealed that 81% of us think we have little to no control over companies collecting our data; nearly 60% said we have little to no understanding of how our data is being used, and more than 70% think nearly everything we do online is being tracked by advertisers or vendors.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

ClearVoice

MAY 29, 2023

It encouraged marketers to ask the questions: What is a person trying to get done? What jobs can the product do for the person “hiring” it? Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. For example, age, gender, location, and buying behavior.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Anteriad

MAY 31, 2023

For example, when the marketing and sales teams collaborate effectively, the overall team gets more done. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. ABM works well when you can personalize content and experiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 102

Social Media Ideal Customer Profiles Media Customer Satisfaction 102