Adobe Experience Cloud Blog

JANUARY 4, 2019

For example, with SEMrush’s Competitive Positioning Map all you need to do is to enter your URL, and the tool will automatically compile data showing you your top competitors, how much traffic they’re getting and the keywords they’re ranking for: Pay special attention to the bubbles located above you and to your right.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Hinge Marketing

JUNE 20, 2019

So if connecting with people is the driving force behind social media, why do so many firms neglect to humanize their brands in this space? By humanizing your brand on social media, we mean bringing a human touch to every piece of content you share. For example, the articles you shared were all written by individuals.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Digilant

OCTOBER 20, 2020

Similar to typical programmatic advertising, CTV has the ability to target audiences based on demographics, however, it also has the ability to target by device type and screen size – for example: large monitors (TVs), PCs, and mobile devices. Advertisers can monitor how effective they are both financially and performance-wise.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

Similar to typical programmatic advertising, CTV has the ability to target audiences based on demographics, however, it also has the ability to target by device type and screen size – for example: large monitors (TVs), PCs, and mobile devices. Advertisers can monitor how effective they are both financially and performance-wise.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Buffer

FEBRUARY 3, 2019

In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers. “We can repost 10-12 customers who tag us on a daily basis through stories,” says Jay. Share engaging content to stories.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

NuSpark Consulting

JULY 30, 2011

An example- if I sell hardwood floors in Brooklyn NY and want to target Manhattan, I won’t show in Google Places for Manhattan, but my ad can show there, and now I can showcase a local phone number for prospects looking to call vendors for research. For this example, mine is called Remarketing 2011. Sound interesting? Stay with me).

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 30, 2011

An example- if I sell hardwood floors in Brooklyn NY and want to target Manhattan, I won’t show in Google Places for Manhattan, but my ad can show there, and now I can showcase a local phone number for prospects looking to call vendors for research. For this example, mine is called Remarketing 2011. Sound interesting? Stay with me).

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

MARCH 30, 2016

Example of a geofence. And here’s an example of the top tech conferences; and all come with event hashtags. Just make sure links are tagged so the campaigns can be tracked with your analytics program. Custom geofences can target people within these areas. Twitter Hashtag Promoted Tweets. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Buffer

FEBRUARY 3, 2019

In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers. “We can repost 10-12 customers who tag us on a daily basis through stories,” says Jay. Share engaging content to stories.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

illumin

OCTOBER 20, 2023

For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. This includes optimizing meta tags, headings, URLs, and body text. Contextual advertising can help bridge the gap between safe, relevant content and media planning.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

The Point

OCTOBER 8, 2009

Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

RebelMouse

MAY 30, 2018

The workflow for a creator is comprised of: Content Creation: A creator begins crafting a post using our powerful publishing software, taking care to get the most out of our integrated media bar to increase reach and the likelihood of a click. These tags are also used as search keywords. Improve Your Content Workflow.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

FMG Suite

JULY 7, 2019

Then of those who won new business using social media, fifty-three percent of advisors reported gaining at least one million dollars in new assets. Social media is not something to ignore anymore! What about an example from a real advisor? You don’t have to be a social media expert for it to make a difference!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Webbiquity

JULY 28, 2010

, using branded social media platforms, and social media monitoring, wrapping it all up with preparing and presenting your social media plan. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Brandpoint

JULY 26, 2019

Below is an example of a one-sheet that we bring with us to events we attend. Social media plan: Look at the specific hashtags and accounts to include in any live-posting during the event. Once published, share the post on social with the right accounts tagged, including any speakers that you mention in the article.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Industrial Marketing Today

APRIL 28, 2010

There are examples and additional resources too. Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.”

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Marketing Insider Group

JULY 13, 2010

This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

RebelMouse

APRIL 3, 2018

used the following example of the new snippet feature, comparing quartz and granite: According to Google, the information provided in the new snippets will be "automatically generated based on our understanding of these topics from content on the web.". The new captions are pulled from the title tag of the page that hosts the image.

Google 68

Google Lead Ranking SERP Lead Scoring 68

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 24, 2010

Do you have any good examples of social media used in email marketing? Please share your ideas on how you plan to combine email marketing with social media. The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

SWZD

JUNE 30, 2017

You need to be able to tag leads by the marketing campaigns that generated them or touched them. Let’s take an example from a demand generation team from H2 2016: Channel . If it were, companies would hire fifth graders to do our jobs and pay them in fidget spinners and Skittles. B2B Channel Mix Analysis – Prerequisites.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Industrial Marketing Today

MAY 21, 2010

The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Another good example that I’ve seen is Indium Corporation. Even though content is king on the Internet, aesthetics or branding do matter.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. Use of Human Language Blogs are one of the few opportunities that you can use “human language” within the copy of your site. Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60