Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. Cisco - Virtual Classroom Solutions.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords. Oftentimes, the content is also specific.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Examples of these errors could include 404 errors, duplicate content issues, sitemap inconsistencies, and redirect changes and loops. Ensure Website Security. Page title. Meta description. H1 (heading). Glad you asked.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Here's an example of a page that is well optimized for local search.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., AWS Lambda — “serverless compute” — is the quintessential example of this. Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. (Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

JANUARY 24, 2020

Google favors headers. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post. That would tell Google exactly how to send web browsers to your post. For example, if your h1 was " The Guide to Starting eCommerce, " it would look like this: The Guide to Starting eCommerce.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. For example, if you're running a local marketing campaign for your coffee shop, you might create a PPC ad.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . This course offers examples of important factors such as anchor links, inbound links, and page ranking. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Core web vitals are a set of three user experience metrics Google considers mission-critical.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MARCH 19, 2020

For example, you might discover that your audience is looking for "guides on creating a content marketing strategy." You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Google's autocomplete, similar searches, or Keyword Planner are accessible ways to explore what your audience is searching for.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

SEPTEMBER 19, 2017

fact, 64% of searches are made up of four words or more, and 20% of Google searches are now conducted via voice. Additionally, Google's search algorithm is doing a better job at providing the exact information searchers are looking for through the mountains of content out there, thanks to advances in machine-learning and semantic search.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Lake One

APRIL 23, 2019

For example, SEO. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Google Searches. Short Keyword: SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. For example: Lead generation.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? (New New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

EveryoneSocial

FEBRUARY 26, 2019

For example : even if your company caters towards marketing folks, it doesn’t mean you should write about every marketing topic out there. You may have a list of all sorts of related keywords that would be good to rank in the top 3 in Google, but I find you may lose sight without a plan. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Moz

FEBRUARY 24, 2021

For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice. Prime examples of this include the use of SEO tools and content management systems.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28