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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

It’s no secret that the digital privacy landscape is changing. Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue.

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Use These 5 LinkedIn Features to Help Your Business

Outbound Engine

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. Use these five LinkedIn features to help your business and boost your professional reputation. Some examples: Real estate events. LinkedIn Learning.

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Our focus when compiling this list was on the HubSpots and Adobes of the world. Email marketing features for creating, scheduling, tracking, and optimizing email campaigns.

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Facebook Is Rewriting Its Terms of Service and Wants the Public to Weigh In

Hubspot

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. We’re also not changing any of the privacy choices you’ve made in the past.". New Features and Tools. Here's where the data privacy piece plays a particularly large part.

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Even More Requirements for Facebook Advertisers

Hubspot

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.