Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

NOVEMBER 29, 2022

Your menu should be easy to understand and highly visible on each web page. Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Include a link to the page in your menu and throughout your blog posts.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. Total reviews: 679. Average user rating: 9.35.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. If you’re looking to leverage your thought leadership, drive engagement, and increase brand awareness, you’ll want to develop a marketing strategy that gets the most out of the event. to drive revenue from your event.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events are called conversions in GA4 and they can be automatically collected.

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class.

Deep Linking 83

Deep Linking Best Practices Marketing AI Class 83

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Broken Links and 404 Errors There are few things more frustrating to a consumer who is looking for something specific than “ Page Not Found ” …especially when that link comes from somewhere on your site. Consider these options instead: Update the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3.

Conference 111

Conference Tips Work Management Marketing Management 111

Martech

OCTOBER 24, 2022

Doing that sends you to your data streams page. You’ll also see options to use new and existing on-page tags. Once it is set to fire on all pages you’re all set to start collecting data. Mark an event as a conversion. Nomenclature reminder: In GA4 any interaction with a website or app is an event. Custom events.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Trigger Marketing 119

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, exploring “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution.”

B2B Marketing 115

B2B Marketing B2B Video Marketing Marketing Analytics Tools 115

ClickDimensions

APRIL 6, 2023

Page Contents Let’s explore some of the key differences between GA4 and UA All-in-one app and web tracking New metrics Events Integration with BigQuery Data retention Let’s explore some of the key differences between GA4 and UA All-in-one app and web tracking We have great news for those of you who have an online mobile app.

Marketing Analytics Tools 98

Marketing Analytics Tools User-Generated Content Analysis Analytics 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. At any given time, there may be 2-3 campaigns running on IG, tied together visually on the feed. These “campaigns” usually have a consistent style, tone, and topic.

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Event Feedback Forms Event feedback forms are used post-events to gather feedback from attendees. Event organizers use this feedback to enhance future events.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Blue Flame Thinking

MARCH 28, 2024

Examples of engagement tactics include paid search, SEO-based content, compelling web pages via sessions and time spent on page, social media engagement, and email marketing. Examples of conversion tactics include email marketing, promotional offers, retargeting campaigns, additional content, demos, and in-person or virtual events.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Sprout Social

SEPTEMBER 30, 2022

Here are three simple steps to hide the like count on your Facebook posts: Step 1: Go to your brand Facebook Page and click on the profile icon at the top right-hand corner of the screen. Step 2: Once on your “Settings” dashboard, click on the “ Privacy ” button from the left-hand panel of the screen.

Facebook 116

Facebook Privacy Lead Scoring Lead Ranking 116

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Salesforce Marketing Cloud

APRIL 3, 2024

Let common use cases drive the visual hierarchy Everything critical must be on the first page. ” The dashboard highlights immediate tasks and events, so the most pressing matters are visible. She brings them new design prototypes and asks them how they would navigate the page to accomplish a particular task.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Scoop.it

MAY 4, 2023

Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. That’s why it is vital to highlight user-generated content on each product page together with FAQs to help customers speed up their purchase decisions. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. That’s why user feedback is crucial.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. That’s why user feedback is crucial.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Directive Agency

FEBRUARY 17, 2023

2 days 37 Directive employees Newport Beach, CA As a fully remote and global team, there are so many reasons why we look forward to these trips. These events are organized in a way that provides business value, but also a creative space for meaningful discussions. These in-person events help foster exactly that!

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

SmartBug Media

SEPTEMBER 20, 2021

Set up event tracking. Google has excellent documentation covering how to properly implement event tracking. In Google Analytics, events are interactions with content that can be measured independently from a web page or a screen load. These events include downloads, mobile ad clicks, gadgets, and more.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Martech

NOVEMBER 20, 2023

Dig deeper: Email marketing strategy: A marketer’s guide 2. Website visits and page views. A visit to your pricing page could signal purchase intent. Event registrations and webinar attendance. Customize communications for event-goers. Lurked on the FAQ page? Monitor on-site interactions. FAQ browsers.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

ActiveDEMAND

SEPTEMBER 1, 2022

While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Posting events from ActiveDEMAND allows you to filter and post form submissions, phone calls, and other conversions to GA4. Further Reading on GA4.

Analytics 63

Analytics Google Landing Pages Paid Search Agency 63