Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

chiefmartech

MARCH 23, 2021

A disruption happened — in this case, the past Year Without Pants of everyone working remotely and in-person events completely shut down — that opened up new opportunities for marketers to reinvent the way they engage with their audiences. The post 212 event-related martech companies. But it’s a great movie. Make that 268.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 Humanizing Event Tech is Key to the Industry’s Future. The event industry is based on human connections, right? Why Data Sits at the Very Heart of Event Tech’s Future.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Pre-Event Prep Work . Decipher Intent.

Conference 52

Conference Contacts Personalization B2B 52

Webbiquity

SEPTEMBER 17, 2019

Do they use specific social networks or online forums, read particular publications, attend certain events, etc. What might keep them from buying from you (price, complexity, disruption, perceived risk, etc.)—and But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Attendify

MARCH 2, 2021

Online, or virtual events have become more popular than ever since the world went into lockdown last year due to the COVID-19 pandemic, and in 2021, they’re set to become even bigger. Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. Source: Markletic.

ROI 50

ROI Work Management Marketing Management Comparison 50

Attendify

FEBRUARY 10, 2020

When it comes to event registration, we’ve got just one thing to say to all the hardworking event pros and marketers out there: You’ve come a long way! The latest event tech advances are helping savvy pros work smarter instead of harder. Save your event team’s time & sanity. Okay, that’s a lie. The bad news?

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

Attendify

MAY 7, 2018

For the past 7 months, we’ve been heads down building an event registration system from the ground up… it all came together in late April with the launch of Attendify Registration ! I also share why we’re so excited about the direction event technology is heading in… Who Says There’s No Room for Innovation?

Work Management 30

Work Management Mobile Marketing Guidelines Marketing Management 30

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. Virtual events or bust?

Conference 96

Conference Personalization Planning Paid Search Agency 96

Attendify

AUGUST 28, 2019

Let’s just get this right out on the table: Changing your event technology can be a real pain. Even if the end result benefits organizers and attendees alike, very few event pros get jazzed about putting already scant resources behind exploring the hundreds of options in the marketplace. Read on to find out. To change or not to change?

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Only B2B

FEBRUARY 11, 2024

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Vidyard

FEBRUARY 12, 2016

You’re holding a major event for your key audiences. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? How do you make your audience glad they came, and happy they shelled out the ticket price? But what should a kick-off event video be like?

Video Marketing 50

Video Marketing Thought Leadership Webinar Metrics Advertising Mediums 50

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Source: Auseh Britt.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e. a website controlled by the brand in question). MMM can apply to any KPI that is tracked consistently over time.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vision6

AUGUST 30, 2021

This integration lets you easily send real-time data from one application to another whenever a specific event occurs. Best of all, it’s included in all your pricing plans at no extra cost! Event Marketing Automation. We’re excited to introduce our brand new Event Module! February 2021.

SMS 52

SMS Landing Pages Marketing Automation Services API 52

Martech

AUGUST 25, 2021

As of now, I’m delighted with the price, and delighted with filling out the rest of my space with other new smaller things that came, more or less, on time. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Transparency 99

Transparency Work Management Marketing Management Merchandising 99

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. B2B influencer marketing is really more about being an advocate. Your value in the purchase price is generally much higher. Tom: Again, I’ve been focused mostly on those “big four” platforms.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

PureB2B

JULY 14, 2020

This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

SmartBug Media

APRIL 24, 2020

In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. Examples include webinar titles and dates, an event location, or a speaker bio. Marketo Token Strategy: A Bird’s-Eye View.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . The popularity of hybrid events has steadily increased over the past few years.

Trends 98

Trends Work Management Marketing Management Marketing AI 98

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. Their expectations are extremely high.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? Business2Community ). Martech Series ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

ClickZ

MAY 2, 2020

In light of current events, we took the onus to save you the effort and have scoured numerous sources to empower you with the best marketing world insights this week. Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their 2020 marketing activity.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Showcases some example properties, along with their prices. Create In-Person Events. Event marketing is another initiative that can seem expensive.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134