RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

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Planning Content Marketing Generation Content 100

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

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SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

ClearVoice

NOVEMBER 7, 2022

Where to listen to Marketing School: Apple Podcasts. Mid Market Matters – Craig West. Strategic advisor, keynote speaker, and CEO of Succession Plus, Craig West, walks business leaders through the growing pains of mid-market enterprises in his podcast. Marketing Smarts – MarketingProfs. Google Podcasts.

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Enterprise Management Planning RSS Work Management 105

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Hybrid marketing experiences. Social media marketing trends.

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Top of Funnel Marketing AI Trends Enterprise Management 115

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. enterprise event solution that integrates with Microsoft Teams. ” Get MarTech!

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Vidyard

DECEMBER 28, 2016

Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. The video below shows an example of what a YouTube viewer would experience. Want more video examples?

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Marketing Budget Video Marketing Examples Best Practices 72

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Start Using Video. With over 1.9 Does what you believe attract similar customers?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. For example: “What if your smartphone could predict your future?

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Youtube Advertising Channels CTR Storytelling 52

ClearVoice

SEPTEMBER 4, 2020

#socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Statista ). HootSuite ).

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Statistics Emarketing Content Marketing Paid Search Agency 111

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.

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Planning API Advertising Agencies CTR 177

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Ledger Bennett

SEPTEMBER 26, 2020

For example, you might see an uplift in online search activity when running a video ad on YouTube, but if you report individually on YouTube and online search results you may miss the correlation. They’ll come into your business and bring the critical skills needed to unlock your companies’ full marketing potential.

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Paid Search Agency B2B Marketing Effectiveness B2B 59

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. For example, you can add it to swipe up on Instagram or feature it in your caption. For example, you can create an animated video with a voice over to help you convey all that information.

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Examples Case Study Case Studies Content 308

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. What is the goal of this event?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

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Work Management Social Media Marketing Management Press 28

Excelsior Research

JUNE 1, 2021

At times, somebody who just visits a website is considered as lead for example, companies who generate income from landing pages or companies who offer call to action services. Hosting events, whether online or offline, creates a way of trust among your clients and prospects. Digital Marketing. QUICK LINKS. GDPR Policy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

At times, somebody who just visits a website, for example, is considered leads. Building authority with event marketing: A recent survey from Bizzabo found that 95% of marketers believe events have a major impact on achieving their business goals. Digital Marketing. QUICK LINKS. GDPR Policy. Privacy Policy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizzabo is an all-in-one event solution. Salesforce. InsightSquared.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Promote events through social media? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Create video emails? Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. They’ll also be making an impact outside of social media too; creating high quality content with brands, attending and speaking at industry events and being mentioned in the media. 2) Engaged audience data.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizzabo is an all-in-one event solution. Salesforce. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Marketing Insider Group

OCTOBER 22, 2019

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! Live events don’t have to be huge conferences or trade shows either. Digital events are a cost-effective and easy way to run an event.

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Webinar Metrics Planning Content Marketing Content 125

Valasys

MARCH 27, 2020

What is flextiming and What are examples of flexible work arrangements. Consider some hypothetical examples of flexible work arrangements. Valasys Media is a well-renowned name helping B2B marketers Bootcamp their marketing endeavors for optimizing success on their journey to wealth-creation or the generation of sales revenue.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Dropping casual questions the next time you talk – for example, “You smell amazing, what’s that scent called?”. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Make him/her laugh – send a meme or a funny YouTube clip. Card Cost = $5-10.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Single Grain

JULY 6, 2023

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. This should cover all costs associated with the promotion, such as advertising costs, production costs, and event costs. But what exactly are promotional strategies?

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Promotion Planning Examples SWOT 52

Valasys

APRIL 15, 2020

Consider employing a combination of marketing automation, email marketing, social media, paid retargeting, dynamic content strategy and having a direct sales outreach for effective lead nurturing and to optimize the experiences of the customers. Wrapping Things Up. Contact us.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59