Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. From here, we were able to establish an entire list of resources we needed to cook up in order to market our event to the masses. And thus, the EMSA campaign funnel was born.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

markempa

JULY 8, 2013

Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Trade Show Follow-Up: 5 tips to optimize response. Event Marketing branding event marketing sponsorships trade show' We really stood out and made a memorable impression.”.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Best Practices 263

Best Practices Content Social Media Planning 263

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Segment attendees to share timely and relevant post-event marketing content.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Marketing Insider Group

NOVEMBER 17, 2021

To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics. Guests who reach your event registration forms are at a critical point in their engagement with your business. Coordinate your staff.

Organization 240

Organization Marketing Management Planning Click Rate 240

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Use Segmentation and Personas. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 63

Tips InsideView Case Study Case Studies 63

Webbiquity

APRIL 4, 2019

B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Here are some tips to harness that power like a publisher: Establish a position, a style and a voice. ImageCreator. Do all of the above.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 24:40 – Ideal marketing budget allocation for growth.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Heinz Marketing

JULY 22, 2021

Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Depending on your resources, there may be some workarounds. Like you, we are always learning – marketing is a work in progress! Sales enablement.

Planning 136

Planning Ideal Customer Profiles Campaigns Top of Funnel 136

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Biznology

MAY 19, 2020

In this Q&A, Casey Hall, President of Lumberjack Social , a digital marketing agency specializing in social media, explains why marketing messaging is so important and what to keep in mind. He also gives tips on how you can deliver your message the right way, and what rules he likes to abide by. I recommend getting personal.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Terminus

MARCH 26, 2020

As capital markets become tighter, fewer new investments will be made and companies will need to reallocate resources to maintain their revenue targets. Be a Helpful Resource (Even If It Doesn’t Relate to Business). Be a resource, extend a helpful hand, or offer your time just to talk. Don’t spray and pray.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

Lead Forensics

MAY 14, 2024

Typical uses include: The onboarding process Lead generation campaigns Lead nurturing campaigns Customer retention programs Upselling and cross selling programs Referral schemes Event marketing So, how does it actually work in practice?

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 40

Tips InsideView Case Study Case Studies 40

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Don’t have one? Feel free to share them in the comments.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Martech

DECEMBER 6, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and who would make predictions? Salesforce can absorb the shock, but events planners with tighter resources can be forgiven for being nervous and confused.

Business 98

Business Forecasting Internet Marketing Planning 98

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2020

And, in a sea of virtual events now being promoted all at once, how do you stand out? To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips. Be clear about what the audience will see. Track your promotional tactics.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Start building your segmentation strategy.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Sales Journal is an online collection of resources for sales teams.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Helpful resources.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Webbiquity

APRIL 10, 2018

Engineers view Google as the most valuable content resource, followed by vendor websites. Content Marketing Institute ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Keep reading for our top tips to heighten your event’s performance and appeal.

Work Management 52

Work Management Product Marketing Management Act-On 52