Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Promote across online channels.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Thank you @SarahGoodall for this great resource. Integrate influencers into your whole marketing mix.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Best Practices 269

Best Practices Content Social Media Planning 269

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. From here, we were able to establish an entire list of resources we needed to cook up in order to market our event to the masses. And thus, the EMSA campaign funnel was born.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

NOVEMBER 17, 2021

To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics. How many guests respond to your marketing messages? Create a streamlined registration process. Coordinate your staff.

Organization 240

Organization Marketing Management Planning Click Rate 240

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Webbiquity

APRIL 4, 2019

B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. But in a small group or social setting, they are often much more comfortable exhibiting their expertise. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 24:40 – Ideal marketing budget allocation for growth.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Use Segmentation and Personas. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Biznology

MAY 19, 2020

In this Q&A, Casey Hall, President of Lumberjack Social , a digital marketing agency specializing in social media, explains why marketing messaging is so important and what to keep in mind. He also gives tips on how you can deliver your message the right way, and what rules he likes to abide by.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

APRIL 10, 2018

75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Engineers view Google as the most valuable content resource, followed by vendor websites. Content Marketing Institute ). Search, social, and live chat are the best ways to reach buyers. Social Media Today ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Don’t have one? Feel free to share them in the comments.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. One of the ways this hub provides B2B marketers with helpful resources is through its blog. This is the place for you. . Sales Journal.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Pam Didner

MAY 14, 2020

Quickly, all professional sports franchises such as NCAA, NBA, MLB, GPA, NHL announced cancellations of their events on 3/12. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly. What marketing can say and how to say it matters to brands.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SmartBug Media

MARCH 24, 2020

For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. Now you need to market your event. Post on social media at least two weeks before the event across all of your social platforms.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Keep reading for our top tips to heighten your event’s performance and appeal.

Work Management 52

Work Management Product Marketing Management Act-On 52

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. One of the ways this hub provides B2B marketers with helpful resources is through its blog. This is the place for you. . Sales Journal.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Lead Liaison

MAY 3, 2019

This is a resource you’ll turn to time and time again. These additional resources are best stored together, in our experience. Try an omnichannel approach, which can include direct mail, email, social media, and more! Make sure to include relevant event hashtags! How will traffic flow through your booth?

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Marketing Insider Group

FEBRUARY 27, 2024

They are likely looking for resources to learn about possible solutions. Often, this includes resources such as articles, eBooks, and whitepapers. Budget Allocate your resources wisely. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Pam Didner

MAY 14, 2020

Quickly, all professional sports franchises such as NCAA, NBA, MLB, GPA, NHL announced cancellations of their events on 3/12. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly. What marketing can say and how to say it matters to brands.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59