Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Promote across online channels.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 298

Tips Co-Registration Microsite Pricing 298

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 28. Average user rating: 8.67.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Engage Attendees On Social Media. Ready to learn more about enacting a strong virtual event follow-up strategy? Plan for Post-Event Resources.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. From here, we were able to establish an entire list of resources we needed to cook up in order to market our event to the masses. And thus, the EMSA campaign funnel was born.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 268

Best Practices Content Social Media Planning 268

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Email inboxes are overflowing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Launch Marketing

AUGUST 23, 2023

The ability to scale marketing efforts faster: After hiring internally, it will take time for a VP of Marketing to get acclimated. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

Marketing Insider Group

NOVEMBER 17, 2021

To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics. How many guests respond to your marketing messages? Create a streamlined registration process. Coordinate your staff.

Organization 240

Organization Marketing Management Planning Click Rate 240

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Oktopost

APRIL 6, 2023

Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas.

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

Zoominfo

MAY 6, 2021

Eighteen percent of survey respondents reported that their teams shrank last year, the most common change, while 13 percent said they had to shift resources from in person to online (no surprises there). Adapting to change at scale. The majority of survey respondents reported that their sales tech stack didn’t change much during the pandemic.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Stevens & Tate

APRIL 18, 2024

Social Media Management : Social media is an invaluable tool for building community and engaging with potential residents and their families. Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI).

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Onalytica B2B

NOVEMBER 24, 2016

Therefore, you should be identifying something you can do as a brand which will be useful to a client as we enter a new year- given your resources. FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Webbiquity

APRIL 4, 2019

B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. Those audiences come back regularly for highly relevant information and entertainment.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

SpotMe Blog

JULY 25, 2021

With hybrid events, you have the opportunity to reach an entirely new audience. People who may never have had the time or resources to attend your event can tune in at any time and access your content. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5)

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Only B2B

FEBRUARY 11, 2024

Provide valuable content and resources at each stage of their journey. Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. As a B2B marketer, you are likely to wear multiple hats. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

APRIL 10, 2018

75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Engineers view Google as the most valuable content resource, followed by vendor websites. Content Marketing Institute ). Search, social, and live chat are the best ways to reach buyers. Social Media Today ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Biznology

MAY 19, 2020

In this Q&A, Casey Hall, President of Lumberjack Social , a digital marketing agency specializing in social media, explains why marketing messaging is so important and what to keep in mind. Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177