Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Engage Attendees On Social Media. Ready to learn more about enacting a strong virtual event follow-up strategy? Plan for Post-Event Resources.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Social Media Marketing Tips for Event Planners.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Onalytica B2B

NOVEMBER 24, 2016

but what use would these tips be if I were to share them on Christmas eve? B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. FOCUS ON SOCIAL MEDIA. NEW YEAR OFFERS.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. “Businesses are trying to join up influencer marketing across the influencer spectrum, from celebrity to ‘nano’ influencers.

Planning 266

Planning Tips Top of Funnel Work Management 266

Webbiquity

APRIL 18, 2019

Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems , session content and speakers, data collection, and security.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 256

Promotion POS Business Paid Search Agency 256

Scoop.it

SEPTEMBER 2, 2021

Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. So, here are some expert tips to keep your audience excited to hear more from you. . Begin Your Presentation with a Bang.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Best Practices 268

Best Practices Content Social Media Planning 268

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Consistently update social media accounts. Purchase paid ads on social media. Just kidding.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Webbiquity

JULY 27, 2018

Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression. Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. Incorporate Social Media. And they are expensive.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. To make it easier for them we provided all the assets they needed to promote their sessions on their social media channels. Make Sure Your Attendees Don’t Miss a Thing.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

ClearVoice

NOVEMBER 7, 2022

Regardless of where you are as a marketer in your career, it’s time to subscribe to marketing podcasts that cover tried-and-tested marketing strategies. The right marketing podcasts can bolster your content marketing arsenal with tips, strategies, and walkthroughs. Where to listen to Akimbo: Acast.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Martech

APRIL 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

Terms and Conditions 90

Terms and Conditions Case Study Case Studies Trigger Marketing 90

Marketing Insider Group

APRIL 19, 2021

Quick Takeaways: Here are some tips to consider to prepare attendees for an engaging networking experience at your virtual event. Also, allow attendees to link to their social media pages from their profile, inviting future relationships past the event itself. Create Users Profiles and Directory.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

NOVEMBER 17, 2021

How many guests respond to your marketing messages? This can be determined through a number of other metrics, including open rate and click-through rate, as well as comments, shares, and likes on social media. Guests who reach your event registration forms are at a critical point in their engagement with your business.

Organization 240

Organization Marketing Management Planning Click Rate 240

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Use Segmentation and Personas. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Sharpspring

DECEMBER 9, 2019

To help you navigate the intimidating digital landscape, we’ve rounded up a few online customer experience trends, tips and thoughts to guide you on your journey to providing a better path to purchase. While most brands are already using more than one outlet for their paid and organic marketing, true omnichannel strategy is much more rare.

Marketing AI 55

Marketing AI Tips Marketing Automation Services Paid Search Agency 55

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Webbiquity

APRIL 4, 2019

But in a small group or social setting, they are often much more comfortable exhibiting their expertise. Here are some tips to harness that power like a publisher: Establish a position, a style and a voice. It will take some practice and repetition, but your brand needs to find its voice and its overall message. Do all of the above.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Lead Forensics

MAY 14, 2024

Typical uses include: The onboarding process Lead generation campaigns Lead nurturing campaigns Customer retention programs Upselling and cross selling programs Referral schemes Event marketing So, how does it actually work in practice?

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191