Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. Growth is an important part of life at Walker Sands.

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Demand Generation Agencies PR Work Management Marketing Management 52

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

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PR Paid Search Agency Advertising Agencies Ad Agencies 65

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives. Enter, Data-Driven Public Relations.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

BDB

APRIL 30, 2024

For any B2B food and nutrition brand, PR offers huge opportunities – when done right; and if you are looking to leverage the vast potential that trade media PR offers, here’s our top recommendations to help your company make its mark in this unique media landscape. To properly leverage trade shows for PR, it pays to be prepared.

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PR Media Trade Show Advertorials 26

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. As Vice President of Public Relations, Payal will continue to oversee those industries while helping to shape the next generation of PR leaders.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

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PR Social Media Media Public Relations 62

Champion Communications

JUNE 20, 2023

So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Here’s why: Credibility, trust and validation: New customer wins act as social proof for your product or service. However, whenever possible we would recommend tying a customer announcement into the final deal agreement.

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PR Validation Conversion Rate Press 62

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 95

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 95

Champion Communications

JULY 7, 2023

When done correctly, newsjacking gives brands the opportunity to demonstrate how their service or solution can help brands by referencing real world examples. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications.

PR 62

PR Broadcasting Social Media Act-On 62

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? One clear use case is that it can be used as a customer service chatbot for businesses looking to provide clear information about their products and services. Luckily for me, ChatGPT seems to agree with me: The post PR 2.0: Not yet, anyway.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. Trying to sell new services to existing clients?

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PR Research B2B CMO 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

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PR Public Relations Advertising Agencies Thought Leadership 62

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

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Link Building Work Management Marketing Management Service 103

Biznology

FEBRUARY 27, 2018

If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service work. When I started my own tech agency back in 1999, I realized that I wanted to rely on services, apps, and providers instead of employees.

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Marketing AI PR Work Management Marketing Management 208

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Brandpoint

JUNE 25, 2021

Justine Ryba and Rachel Gray are both relatively new to Brandpoint, but definitely not to the marketing and PR world. Read ahead to learn more about their points of view on agency services and how they believe agencies can best serve their clients now and in the future. What did that mean for their business and services?

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Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Brandpoint

NOVEMBER 16, 2016

Determining the right PR strategy to achieve your client’s goals is complex. How can PR pros deliver when a client wants print clips and online placements ASAP? These dilemmas are why content services become more relevant with each passing day. Here are the top reasons to add content services to your PR plan.

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PR Work Management Marketing Management Service 59

Contently

FEBRUARY 24, 2021

This underscores why it’s so important for marketers—especially those in financial services—to have clear rules of the road with legal and compliance. The post Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content appeared first on Contently. Develop a thoughtful channel strategy.

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PR Paid Search Agency Companies Long Tail Marketing 153

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. BlueTree The mainstay of BlueTree is BlueTree Digital PR.

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Link Building Service Ad Building Acquisitions 40

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". For example, Susan G.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services. Be Sensitive.

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PR Communities Inbound Marketing Buyer Personas 76

Search Engine Journal

NOVEMBER 2, 2021

Consider these seven elements to get the best possible results for your PR campaigns. The post Press Release Distribution Services: 6 Important Features To Consider appeared first on Search Engine Journal. Looking for a press release distribution partner?

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Press Distribution Features Service 97

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

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PR Television marketing Trade Show Eye-Tracking 83

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Champion Communications

APRIL 13, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by digital transformation and cloud service enabler, Logicalis UK, to provide strategic communications in the UK. The post Logicalis UK Chooses Champion Communications for UK PR Support appeared first on Champion Communications.

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PR Paid Search Agency Work Management Digital Transformation 62

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

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Service Thought Leadership Differentiation High Quality Lead 115

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

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PR Public Relations Work Management Media 97

GrowPowerful

AUGUST 29, 2022

But just as there are amazing senior leaders that offer fractional services, there's just as many (if not more) that are falsifying, duping, lying and scamming companies who are desperate to find growth. Join Grow Powerful Tuesday, September 6th for the Livestream: BEWARE of Agencies advertising Fractional CMO services. Who's to blame?

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CMO Service Advertising Agencies Paid Search Agency 52

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Champion Communications

JUNE 29, 2023

Develop a service-level agreement (SLA): HubSpot’s research revealed just 26% of businesses have an SLA place between sales and marketing. Book in a meeting to find out how we can help here: [link] The post PR Insights: “Sales just will not give marketing the time of day.

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PR Deliverability Barriers Sales Cycle 62

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers. Read more here.

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Public Relations Inbound Marketing PR Marketing & Strategy 63

Walker Sands

AUGUST 18, 2021

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. 5000 list of fastest-growing companies in America for the ninth year in a row. Creating a Leading Agency, Together.

PR 52

PR Demand Generation Agencies Ad Agencies Demand Generation 52