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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands. And so is consent.

Privacy 111
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 101
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.

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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90
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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast.

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