B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. I do manage RD+B ’s Twitter account plus my @MaureenEditor account.

Ethics 100

Ethics Social Media Media B2B 100

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. The focus must always be on transparent, ethical engagement with consumers, coupled with robust data protection mechanisms.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

FEBRUARY 14, 2023

The practical and ethical challenges surrounding its use are certain to be profound as well. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k He also is the creator of the Marketing AI Conference (MAICON).

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Webbiquity

MARCH 7, 2023

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

B2B Memes

JULY 25, 2011

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well.

Twitter 100

Twitter Personalization Ethics Social Media 100

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Content Standard

SEPTEMBER 4, 2015

That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. The post Is Influencer Marketing Ethical? Want to learn more about working with influencers? appeared first on The Content Standard by Skyword.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

SocialPilot

APRIL 15, 2024

On Twitter, select a day and promote a follower – utilize #FollowFriday. Here’s another example of great brand ethics: Target responds almost immediately to users’ requests and queries. Make your fans and followers feel special After all, it’s all about them. Here’s how you can do it.

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Biznology

AUGUST 31, 2012

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Go read it now. Or Facebook friend.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

JANUARY 24, 2019

Now we’re thinking much further beyond that — how to create ethical artificial intelligence for business. 19m 30s 3 Laws of Robotics — how do we create ethical AI? Check us out on Facebook , Twitter , or email info@solosegment.com. Tune in and discover more! 00m 00s — Intro and overview. 15m 25s Creepy Data.

Marketing AI 128

Marketing AI Personalization Ethics Twitter 128

ClickZ

MAY 25, 2023

Beyond that, we need to keep listening to our users, interacting with them, and learning from their stories and experiences, to effectively create AI-powered solutions that are helpful, transparent, ethical, and empathetic. Join the conversation with us on LinkedIn and Twitter.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Webbiquity

JUNE 13, 2023

Adopt best practices for ethical data use and transparency to maintain customer trust. Connect with him through Twitter or LinkedIn. To balance personalization with data security, familiarize yourself with General data protection regulations; Compliance guidelines; and Associated risks of data breaches.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Contently

JANUARY 22, 2021

Patagonia’s ethics and values are the competitive differentiator that shines through in every story they tell, and their customers are fiercely loyal to the brand as a result. In recent years, Bank of the West has been doubling down on ethical and sustainable investing through its Impact Solutions investment arm.

Storytelling 211

Storytelling Trends Ethics Content 211

B2B Memes

JULY 5, 2012

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Related posts: Do B2B Editors Get Twitter?

Ethics 100

Ethics B2B Press Twitter 100

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Martech

SEPTEMBER 1, 2022

Like Twitter, Buteneers noted. M]arketers need to move slower than the tech and as fast as the ethics will allow. Ethics are the governor of the AI engine.”. There are certain places you do not draw from.” Instead, one should pull from news sites or Wikipedia. Yes, there is some junk there, but it’s human-curated content.”

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

ClickZ

FEBRUARY 9, 2023

Consumers may be willing to provide their data in exchange for a benefit, but currently, the conversation raises ethical concerns, and it is not appropriate to seek regressive solutions. Join the conversation with us on LinkedIn and Twitter.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Contently

OCTOBER 4, 2016

When they ask you to get real stories from real users… Twitter is your interrogation room. When you contemplate the ethics of native advertising… Brand-building on fleek. When you finally finish that e-book… Just wait till you see the conversion rate.

Paid Search Agency 167

Paid Search Agency Advertising Agencies Content Marketing Ethics 167

Webbiquity

SEPTEMBER 8, 2020

That there are real humans with ethics and genuine feelings behind the brand? To see what she is up to next, check out her Twitter feed. How can you prove that your company is not like them and that you care about more than just a sale? Here are six key practices for building trust in your brand. Tell a story, and make it resonate.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Contently

APRIL 12, 2019

” That commitment to envisioning a more ethical fashion industry is starting to pick up support. How should a brand use content to prove its ethical practices and connect with people? Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

SalesGrape

OCTOBER 11, 2023

Multichannel Integration In today’s digital age where consumers interact with brands through multiple channels simultaneously – email newsletters, social media platforms like LinkedIn or Twitter – integrating these channels with telemarketing efforts is essential for success.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. Be ethical and mindful when interacting with others. Relevant hashtags related to what you’re covering.

Social Media 121

Social Media Effectiveness Media Ethics 121

Salesforce Marketing Cloud

APRIL 26, 2022

Learn to solve complex problems and design ethical, equitable, and sustainable solutions on the Salesforce Platform. With this background, you can deliver ethical, equitable, and sustainable experiences using the Salesforce Platform’s core features. In the last five years, the growth rate for UX designers has been 280% !

Design 97

Design Peer-to-peer Work Management Ethics 97

Sprout Social

APRIL 21, 2020

Check out these stats and pat yourselves on the back, because your commitment to ethical fashion continues to drive the whole industry to become more sustainable and fair! ??? ? ??Lyst A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. View this post on Instagram.

Trends 104

Trends Ethics Planning Transparency 104

Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

ClickZ

JULY 21, 2023

Actionable advice Businesses must take a leaf from Amazon’s lawsuit to reinforce ethical practices and transparent user experiences in their organization. Overall, marketers must emphasize ethics, optimize user experiences, comply with regulations, engage proactively, and manage customer perception appropriately. #7.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Contently

FEBRUARY 16, 2023

On Twitter, Danny Sullivan, Google’s public search liaison , wrote, “It’s unlikely some AI content is going to feel written by people without some degree of human review.” These days, when it comes to SEO, a do-it-all strategy can actually hurt, rather than help, your organic search rankings. Conduct an SEO audit.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

ClickZ

SEPTEMBER 10, 2020

The advertising industry is restructuring around privacy, spawning a new market for ethical operations. Google and Twitter reformatted the way in which they communicate their policies in 2019, featuring simplified language and clean design. Privacy is impacting business beyond the board room as well.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Hubspot

AUGUST 1, 2014

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Or Twitter. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free.

Ethics 28

Ethics Facebook Case Studies Social Networks 28

Biznology

APRIL 9, 2021

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. And yes, they have an official Twitter account, @US_Stratcom. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SendX

MARCH 18, 2021

That would, again, be ethically, morally, and even legally wrong. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! Run Organic Outreach Campaigns You might already have the email addresses of your friends and family. Why not start with them? That’s the start of an email list right there!

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Twitter Twitter is a great platform for connecting with people. 💡 Check out the Buffer Team list on Twitter to connect with the folks at Buffer!

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

SendX

MAY 18, 2020

You should collect your leads ethically and use an email verification tool like Voila Norbert to clean your list. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. This is unethical as well as a waste of time and money.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

ClearVoice

JULY 9, 2021

Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ 20% said they clicked from a tweet on Twitter to make a purchase. Any company can pay them to post a certain number of times, say scripted words, and endorse their product. Rakuten Marketing ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122