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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Our LinkedIn group is very active and important to these members.

Ethics 100
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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. Trust is a currency, and brands that prioritize ethical data collection will resonate more with their audience. Press Release, May 22, 2023. YouTube will be featuring a lot of video “shorts.”

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10 reasons to join us at SMX Convert

Martech

That means the training you get will be accurate, authoritative, and hot-off-the-press. SMX speakers are held to the highest ethical standards. Attend a track in its entirety to receive your very own Certificate of Completion and a digital badge — perfect for posting on your LinkedIn profile. What are you waiting for?

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods. Social media.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods. Social media.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

But let’s press pause for a minute. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. The AI-driven world doesn’t have its own code of ethics. Usher in the silence. What exactly is going on?