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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. But let’s press pause for a minute. Usher in the silence.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Six Easy Ways You Can Skill Up for AI

Salesforce Marketing Cloud

The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. Here, we’ll share some of our best AI learning content on Trailhead , Salesforce’s free online learning platform, to help you get the skills you need. The time to start investing in learning is now.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty.

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The 20 Top PR Conferences of 2020

Hubspot

Between writing press releases and media pitches, it isn't easy to make time for professional development. Below is an example of a session by Ryan Pena of MentorMate, who speaks on B2B paid optimization with LinkedIn. B2B Marketing Exchange. Content Marketing Conference. You're not alone. Dates: February 24-26, 2020.

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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!