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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

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Video Marketing Statistics That Matter to Businesses

Vidyard

Virtual Conference and Webinar Statistics 3. Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). of internet users ( eMarketer, 2019 ). Video Marketing Statistics 2.1

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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

7 in 10 movers say they wish they had more resources to help them during the moving process. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.

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How email engagement can shape your content strategy

Liveintent

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” Let your customers guide your email cadence. ” 3.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!

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The future of display advertising: Martech webinar

Bannerflow

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. The future of display advertising is efficient, creative, and personalised.

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How to Design Lead Nurturing Programs that Drive Sales webinar on 11/19 with Ardath Albee

markempa

To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar. According to Ardath, the buying process is changing and marketers need to adapt their lead nurturing programs to match. Register for the webinar here. Ardat h is perfect for this discussion.