markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Conduct webinars on topics related to your industry. Leverage LinkedIn. Write blog posts related to your industry.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandpoint

MARCH 23, 2020

Just think of what you’ve personally done or thought about during this time. Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% Markets are responding quickly and adapting to this new normal. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

ClearVoice

JULY 6, 2021

eMarketer ). eMarketer ). In 2019, 46% of marketers used webinars. eMarketer ). More than 80% of those on Snapchat say that vertical video feels more personal to them. TikTok video stats. TikTok users spend an average of 33 minutes per day on the short-form video app. Livestream ). Snapchat ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Campaign Monitor ) Emails with personalized subject lines are 50% more likely to be opened. List segmentation is all about creating more personalized content for your emails. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 120

Social Media Media Webinar Metrics Forrester 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

DemandBase

APRIL 12, 2020

But even then, if you’re really concerned with definitive direct attribution, you’ll have to ask whether or not it was your targeted advertising, personalized home page or getting sales to act on marketing insights that moved the needle. Check out our ABM Masterclass on-demand webinar. First-touch, last-touch, multi-touch, oh my! “A

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Creating personalized content. Research becomes extremely instrumental to build tons of personalized content that will help to drive traffic and engagement. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Creating personalized content. Research becomes extremely instrumental to build tons of personalized content that will help to drive traffic and engagement. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Launch Marketing

MARCH 25, 2020

The absence of in-person events and shifting availabilities make the ability to connect with audiences via digital channels more important now than ever. Webinars – With the cascade of conference and event cancellations we’ve all seen, brands can still use webinars and virtual events as a way to connect with key audiences.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Webinars (63%). eMarketer ). Less than a third said webinars, while a quarter value inforgraphics and social media activity. (

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Metadata

FEBRUARY 6, 2023

In 2023, the average person sees between 5,000 and 10,000 ads per day. According to eMarketer, digital ad spending in the U.S. Here’s an example: Take an existing webinar and break it into five or six snippets. This is the nature of the beast and one set to intensify in the coming years. will reach $248.72

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Choozle

AUGUST 26, 2020

As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact programmatically. So, targeting that person with any offer to buy a new car is no more favorable than prospecting fresh new audiences.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Funnels Sales Cycle Top of Funnel 52

MLT Creative

JUNE 27, 2011

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B Use this information to get to know your customers personally and understand their motivations. Have you gotten personal with your B2B buyers? Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Creating personalized content. Research becomes extremely instrumental to build tons of personalized content that will help to drive traffic and engagement. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Outbrain

APRIL 2, 2020

According to eMarketer, people spend an average of two hours and 11 minutes per day using mobile apps. The convenience and personalization that these apps offer by providing health information where and when people want it, at an extremely low cost, is frankly unmatched. So register today to watch this webinar (and many more!)

Peer-to-peer 35

Peer-to-peer Advertising Agencies Webinar Metrics Emarketing 35

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% An average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex). The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Vidyard

MAY 27, 2019

The Videoify My Pitch Panel: Shawn Karol Sandy, CRO at The Selling Agency Ryan O’Hara, VP of Marketing atLeadIQ Jamie Shanks, CEO of Sales For Life Tyler Lessard, VP of Marketing at Vidyard They offered Videoify My Sales Pitch webinar contestant Kyleigh Parks, Account Executive at PowerReviews, some blockbuster ideas.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Webbiquity

FEBRUARY 16, 2016

B2B messaging gets personal. eMarketer ). Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). Buyers feel a much closer personal connection to their B2B brands than to consumer brands. A similar percentage also use webinars. The CMO Survey ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

SnapApp

DECEMBER 20, 2018

Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. Personalize Where Possible. Personalization has been a priority for most B2B marketers for the last few years. 74 percent of customers feel frustrated if a brand’s website content isn’t personalized.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

JANUARY 21, 2016

According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs. but that percentage is growing fast. Quality over quantity!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

Delivra

OCTOBER 2, 2018

The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. And to keep them engage you must focus on personalized experiences. Personalize content. Perfect the intake form. Perfect the intake form.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. What is the share of ad spending for different media? for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120