ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. Video isn’t the cheapest form of marketing content. But when you invest the time and money necessary to develop a strong video marketing plan , a plan that doesn’t pitch but actually shares stories, your results will reflect that effort.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Mobile is The Fastest Growing Niche. Most advocate creating separate campaigns for mobile and online ads.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Here is one of the graphs from the eMarketer study. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 96

Stats Emarketing Mobile Marketing Marketing & Strategy 96

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. This has resulted in new challenges for businesses and marketers since they now have to come up with attribution alternatives that don’t depend on tracking customers through third-party cookies. Here’s a glimpse of how going cookieless is impacting the mobile world.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth.

eCommerce 72

eCommerce Emarketing Lead Ranking Amazon 72

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns. Disruptive Advertising).

Stats 71

Stats Email Marketing Trends Planning 71

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

DAGMAR Marketing

APRIL 5, 2022

45 percent of businesses have implemented PPC ads into their digital marketing strategy and there are several reasons why. digital ad spend (eMarketer). This methodology has been proven to be advantageous to businesses like yours in a variety of ways. Benefits of PPC Ads. How much does PPC cost? How effective are display ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. . What is performance marketing? Influencer. Content/Blog Posts.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

Porch Group Media

APRIL 22, 2021

As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. According to recent research by Emarketer, 90.4% Marketers are investing in social channels but are they satisfied with the results? Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

ClickZ

AUGUST 8, 2020

This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the digital advertising market, a slice of delight for DOOH, customer experience, and why technology adoption is the way to success. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. Marketers are investing in social channels but are they satisfied with the results? Who Uses Social Media? Social media is used by consumers across generations.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content4Demand

FEBRUARY 14, 2020

users ages 25 to 34 , according to eMarketer. While there is certainly no silver-bullet way to engage your audience, these examples will illustrate all the ways you can expand your creative horizons and determine what resonates with your target market. After all, Instagram’s most significant growth has been among U.S.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Porch Group Media

SEPTEMBER 24, 2019

Omnichannel Marketing. To reach customers and prospects across all phases of the customer journey, marketers must focus on using all channels in tandem, or at least a mix of channels most suited to the brand’s audience. Emarketer estimated that the ad spending on social video in the US increased by 38.1% Direct Mail Marketing.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Hubspot

MAY 1, 2020

25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy. eMarketer ). Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). billion by 2027.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing. Learn how to prepare your brand. Click To Tweet.

SMS 108

SMS Conversion Planning Paid Search Agency 108

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. Social Selling vs. Social Media Marketing. Is social selling the same thing as social media marketing or advertising? How Effective Is Social Media Marketing? billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. What is Influencer Marketing?

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? According to eMarketer 62.6 I am not surprised. Case studies are winners too!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? With marketers who use demand and lead generation interchangeably, this is an expected result.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. The influencer marketing trend is phasing out.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

OCTOBER 10, 2018

Market Dominance Could Take Time. Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. Even if Amazon does take the lead in U.S.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). source: Digital Marketing Philippines ). 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. source: HubSpot). source: eMarketer ). source: Digital Marketing Philippines). source: Google ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80