Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. And in this area, the Content Marketing Institute and HubSpot are kings! What is the relevance of social media for B2B?

Social Media 53

Social Media Emarketing Forrester Media 53

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Go Beyond SEO

JUNE 14, 2022

HubSpot conducted a recent survey that found more than 93% of video marketers say it’s an important part of their marketing strategy and you can measure the results from your video campaign, including tracking impressions, play rate, viewer engagement, lead generation, and click-through rate. Increase Conversions and Sales. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

ClearVoice

JUNE 19, 2023

HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Stevens & Tate

APRIL 1, 2020

5 Reasons to Use Hubspot. Out of these platforms, Hubspot is one of the very best. The following article contains five reasons to consider using Hubspot as one of your main inbound marketing tools. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Worldwide media ad spend will increase by 7.0%

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. Want to feel depressed about marketing? Now, I made a couple of assumptions with that lede. Here’s why: 1.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Instead of establishing a transaction-oriented partnership, you need to establish a continuous relationship.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JANUARY 2, 2018

eMarketing Institute’s Free Online Marketing Course & Certification. HubSpot Academy Inbound Marketing Certification Course. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Bing Ads Accreditation. Facebook Blueprint eLearning Courses / Certifications. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

DAGMAR Marketing

APRIL 5, 2022

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 digital ad spend (eMarketer). percent) and Facebook (19.9 References. WordStream.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). India, Brazil, and the United States have the biggest WhatsApp audiences, with 340 million, 99 million, and 68 million users respectively. Statista ). Statista ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 Hubspot surveyed 1125 service professionals across the US, UK, Canada, and Australia to understand the state of customer service , teams’ perspectives on customer service, and the tools they use. billion) making the total mobile ad spend budget this year to $91.52

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% According to a Hubspot report, 71% of consumers are more likely to make purchases based on social media referrals. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Content4Demand

FEBRUARY 14, 2020

users ages 25 to 34 , according to eMarketer. HubSpot ’s Instagram tends to rotate inspirational quotes, interesting facts and data points that resonate with its target market , which largely includes executives who are part of small and growing businesses. This is what makes the above post so powerful.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Porch Group Media

SEPTEMBER 24, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Social Media Advertising Statistics. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. during 2018, reaching $7.85 WordStream ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S. Pew Research). billion in 2019. percent of U.S.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Hubspot has a research page which allows you to browse through the reports and download it. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website. But is that enough? Not really! Researches and surveys.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

JANUARY 18, 2018

According to eMarketer 62.6 Hubspot has a research page which allows you to browse through the reports and download it. Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! percent of U.S. But is that enough? Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Hubspot has a research page which allows you to browse through the reports and download it. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website. But is that enough? Not really! Researches and surveys.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Porch Group Media

OCTOBER 1, 2020

According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). source: HubSpot). source: eMarketer ). (source: Search Engine Journal). 98% of all business to business relationships are traced back to a search on Google. Source: MarketingSherpa ). 93% of online experiences begin with a search engine. source: Visual Solutions).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Hubspot

OCTOBER 10, 2018

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 60% of marketers create at least one piece of content each week ( eMarketer ). Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

SnapApp

JULY 8, 2016

eMarketer presents research that might give you some clarity regarding the effectiveness of your content. eMarketer presents research that might give you some clarity regarding the effectiveness of your content. Karl Sakas, Hubspot. B2B Marketers Struggle to Create Effective Content Marketing Materials. Why is this happening?

Research 48

Research Emarketing B2B Sales Marketing Automation Services 48

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Improvements to email strategies can yield better engagement and ROI. Eighty-three percent of B2B marketers use email engagement to track content performance.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% According to a Hubspot report, 71% of consumers are more likely to make purchases based on social media referrals. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Hubspot

AUGUST 31, 2017

More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode. What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

AUGUST 23, 2010

Quantifying Social Results by eMarketer. eMarketer reports that while marketing pros generally agree that quantifying the benefit of social media marketing is important, they are split on whether it is possible. Social Media ROI…Maybe. Marketers Use Varying ROI for Social Media by Marketing Charts.

Social Media 100

Social Media ROI Media Emarketing 100

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. .

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Smashmouth Marketing

JUNE 11, 2010

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). Influencer marketing grew from a helpful marketing tactic to a $5-10 billion dollar industry. MediaKix ). 86% of marketers used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100