Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Marketing Insider Group

DECEMBER 8, 2021

Make video a core part of your marketing strategy, if you haven’t yet. And according to Emarketer, 66.6 Video marketing is becoming more important, it seems, every day. Consider these stats: Twitter claims that 82% of its users view video content on the app. Invest in Chatbots & Voice Tech.

Practices 284

Practices Tips Business Emarketing 284

Biznology

MAY 25, 2015

Here are 31 stats on SEO that show what Ricky Bobby knows. #1 91% of US internet user search every month (source: HubSpot ). source: Digital Marketing Philippines ). 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. source: HubSpot). source: eMarketer ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Here is one of the graphs from the eMarketer study. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ClickZ

AUGUST 8, 2020

This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the digital advertising market, a slice of delight for DOOH, customer experience, and why technology adoption is the way to success. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. There are 179 bullets but 200+ actual stats in this post.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MAY 20, 2011

100 Awesome Marketing Stats, Charts and Graphs. 100 Awesome Marketing Stats, Charts and Graphs. We've grouped the data into 6 awesome chapters, covering some of today's most relevant marketing topics: Inbound vs. Outbound Marketing. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.

Stats 28

Stats Emarketing Hubspot Internet Marketing 28

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. 23 Mobile Marketing Statistics You Should Know. Source: Microsoft Tag ) Tweet This Stat! Source: Microsoft Tag ) Tweet This Stat!

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ). So what's the difference between the good and the bad?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. Social Selling vs. Social Media Marketing. Is social selling the same thing as social media marketing or advertising? How Effective Is Social Media Marketing? billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

Hubspot

MAY 4, 2011

One of the challenges for many marketers is bridging the gap between online and offline information. As a marketer, it is easy to understand the value of connecting these actions with offline marketing efforts. Emarketer has compiled data on mobile barcode usage that can provide guidance for mobile barcode best practices.

Mobile Marketing 28

Mobile Marketing Stats Mobile Advertising Emarketing 28

Hubspot

JULY 31, 2013

As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. So to give you a leg up in your web design marketing activities, we gathered some of the most recent data on web design and optimization. 17 Must-Read Stats About Website Design and Optimization.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

AUGUST 28, 2014

The following 13 stats explain why. In order to effectively see results from your email marketing campaigns, you''ll need to ensure each of those emails is ready for reading by the 74% of smartphone owners who use their mobile phones to check email. 7) 39% of marketers have no strategy for mobile email. Source: eMarketer ).

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

JUNE 20, 2011

Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. Connect with HubSpot :

Emarketing 28

Emarketing Stats Inbound Marketing Mobile Marketing 28

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

APRIL 13, 2012

Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? Google ) Tweet This Stat. comScore ) Tweet This Stat. eMarketer ) Tweet This Stat. Shareaholic ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Social Media Stats and Demographics. Marketing Pilgrim ). eMarketer ). eMarketer ). eMarketer ). V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 23, 2013

But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. That means it returns results for mentions of marketing automation on, say, blog.hubspot.com, too. Enter the Google site:search. Search for data.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns?

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it. What This Means for Marketers. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

NOVEMBER 18, 2020

Image source: HubSpot. HubSpot – You can conduct A/B and multivariate testing to improve lead generation using the HubSpot CRM. Image source: HubSpot. HubSpot lets you track the inbound traffic from social media and the performance of CTAs. 61% of marketers say lead generation is their top marketing challenge.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MAY 21, 2020

But, as a small or medium-sized business marketer who isn't ready to dabble in AR/VR just yet, you might be wondering, "Is interactive content really worth its price?". 21 Interactive Content Stats to Know. 21 Interactive Content Stats to Know. General Interactive Content Stats. General Interactive Content Stats.

Stats 97

Stats Interactive Marketing Webinar Metrics Planning 97

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Emarketer ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. If you pick one resource, this is the one.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Hubspot

FEBRUARY 1, 2021

If you're in marketing, I'll bet it's one of your bigger concerns. Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ). But it's a new dawn and it's a new day. Future of Digital Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people. 4) LinkedIn Polls.

Blogger 28

Blogger Top of Funnel Tools Business 28

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69