Hubspot

JUNE 20, 2011

Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. Connect with HubSpot :

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Emarketing Stats Inbound Marketing Mobile Marketing 28

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content. Keith Pigues.

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B2B Marketing Advertising Agencies Paid Search Agency B2B 40

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 3) Marketing Charts.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing.

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Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing. Brian Carroll.

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Hubspot

AUGUST 30, 2011

To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Marketing Takeaway.

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Allocation ROI B2B Marketing Top of Funnel 28

Hubspot

APRIL 6, 2011

If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. So why are so many businesses still failing to transform their marketing? I'm too old."

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Inbound Marketing Emarketing Trade Show Small Business Marketing 28

Hubspot

JUNE 3, 2012

It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. Man alive there was a lot of inbound marketing news this week. From eMarketer. eMarketer just released some data to let us know! You sure know how to make a marketer swoon, eMarketer.

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Hubspot

JULY 14, 2013

and you''ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing. To help make sense of the ever-changing world of inbound marketing, we compiled the top stories of the week with some quick takeaways for you. Marketers, let''s get pumped!

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Hubspot

JANUARY 6, 2011

In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. Do you agree with these email marketing objectives?

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Email Marketing Effectiveness Emarketing Landing Pages 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Source: eMarketer ). As we said before, it took us at HubSpot awhile to realize this. So what's the difference between the good and the bad?

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Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it. What This Means for Marketers. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.

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Social Media Media Emarketing Stats 28

Hubspot

JULY 9, 2012

And for small business owners, or marketers working in a smaller department with fewer resources, the hours required to be effective can seem daunting at times. So it's no surprise -- albeit unfortunate -- that consistency wavers for many marketers who are drowning in a sea of other tasks that make them take their eye off the prize.

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Landing Pages Bundling Inbound Marketing Allocation 28

Hubspot

APRIL 13, 2012

Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? eMarketer ) Tweet This Stat. HubSpot ) Tweet This Stat. HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat.

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Statistics Google Stats Emarketing 28

Hubspot

JANUARY 27, 2015

I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. and The Coca-Cola Company.

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Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics. Video Marketing Strategy.

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Statistics Video Marketing Planning Business 157

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. The good news is that Inbound Marketing completely turns the tables on the old methods of marketing. If you'd like to try out HubSpot's product for free for 30 days you can sign up here.

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Hubspot

AUGUST 18, 2013

This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land ).

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Promotion Emarketing Mobile Advertising Case Studies 28

Hubspot

MARCH 15, 2012

That's good news for marketers and business owners, because it means you have more control over how your business is represented. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. Send an Email Marketing Campaign Dedicated to Generating Reviews.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Social Media Marketing Kit.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

DECEMBER 27, 2013

But if you have some leftover cash, you could purchase content subscriptions to publications like eMarketer or even mainstream media sites like The Wall Street Journal for the team. Regardless of what position you hold at your company, we all need to brush up on our marketing skills. 11) Marketing books. 12) Marketing templates.

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Budget Programs Marketing Budget Marketing Budget Creation Buy 28

Hubspot

SEPTEMBER 6, 2013

Those who put out content each day (HubSpot would tell you this), will be able to gain more opportunities and position themselves for success. I started out in product marketing then jumped to emarketing after a group merger and then I created the first social media role there. introductory inbound marketing'

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Ad Building Emarketing Work Management Ethics 28

Hubspot

JUNE 17, 2013

Research firm eMarketer reports that BIA/Kelsey projects spending on native advertising will grow from $1.6 If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. Before joining HubSpot, I was the editor of a tech news site that ran native advertising. What Works.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

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Stats Video Marketing Enterprise Management Planning 65

Industrial Marketing Today

JUNE 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot). Why is it so important?

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Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. If you pick one resource, this is the one.

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Content Marketing Paid Search Agency Planning Emarketing 100

Hubspot

FEBRUARY 7, 2012

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. 65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer).

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User-Generated Content Generation Opinions Content 28

Hubspot

JULY 25, 2012

Chances are, if you're doing any of these things that tend to make people distrust companies, nixing it from your marketing repertoire will do some serious wonders for your likeability index. Most inbound marketers are very concerned with their organic search presence , and for good reason. Take a look!

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Paid Search Agency Enterprise Management Companies Marketing Management 28

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

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Hubspot

MARCH 2, 2017

For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing. 19 Marketing Research Websites to Bookmark. 19 Marketing Research Websites to Bookmark. 1) Nielsen. 1) Nielsen.

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Paid Content Research Paid Search Agency Advertising Agencies 28

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

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Statistics B2B Marketing Allocation Marketing Budget 49

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). With spending for marketing/advertising automation expected to reach $25.1 With spending for marketing/advertising automation expected to reach $25.1 Email marketing. But is that enough to guarantee effective B2B demand generation?

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Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Hubspot

JULY 24, 2013

Some might even call them inbound marketers light years ahead of their time. in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. How can inbound marketing help?

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Published by Hubspot, May 2010. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. billion worldwide social media users in 2012.

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Social Media Media Work Management Marketing Management 28