Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing. Learn how to prepare your brand. Click To Tweet.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Porch Group Media

NOVEMBER 14, 2019

While many marketers focus on more heavily on acquisition and retention, win back campaigns or email reactivation are just as crucial. In fact, reactivation should be an ongoing tactic of any email marketing strategy. Consumers who do engage, regardless of when, offer the same value to the marketer. 36% clicks to open.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics. Video Marketing Strategy.

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

JANUARY 6, 2011

In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. To begin with, most business emails are not opened.

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns?

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

AUGUST 18, 2013

This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land ).

Promotion 28

Promotion Emarketing Mobile Advertising Case Studies 28

Hubspot

JULY 9, 2012

And for small business owners, or marketers working in a smaller department with fewer resources, the hours required to be effective can seem daunting at times. So it's no surprise -- albeit unfortunate -- that consistency wavers for many marketers who are drowning in a sea of other tasks that make them take their eye off the prize.

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? Knowing your lead's industry will allow you to add another level of personalization to your email marketing.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Vidyard

JUNE 20, 2019

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. It turns out, that’s all a myth.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston. And, of course, there were plenty of new HubSpot product releases.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Porch Group Media

DECEMBER 9, 2019

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and successes. Email Marketing Challenges. Email deliverability (37%).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Vidyard

JUNE 20, 2019

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. So why would you want to and add video marketing on top of all that?

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 15, 2012

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered! 1) Should an email come from a person or a business for a better open rate?

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Hubspot

MAY 1, 2012

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? So how do you write a great marketing email? Highly segmented emails have better open rates -- 39% better, in fact. click-through rate.

Godaddy 28

Godaddy Click Rate Open Rate Copywriting 28