Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. If you don’t have one, come up with one, even if it’s just for the present quarter.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Sign up for our emails here. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

DECEMBER 29, 2020

Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns. Let’s say you own an email marketing software company. Email is one of the most personal and inexpensive forms of communication available for marketers. Set up workflows and email automation.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

Storytelling 99

Storytelling Branding Brand Identity Paid Search Agency 99

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Heinz Marketing

SEPTEMBER 26, 2023

Just as a captivating opening scene sets the tone for a great movie, a well-crafted cold open can set the stage for a successful B2B conversation, email, blog post, or any other form of communication. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 142

Promotion Examples Landing Pages Click Rate 142

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Anyword

FEBRUARY 16, 2022

That email copy needs to be done, now. They give you all kinds of ways to put your USPs, value propositions, persona factors, and CTAs on the email page where they belong, instead of floating around in your mind disorganized. An example: Email marketing is a winner, but only if your copy can cut it. Storytelling.

Copywriting 56

Copywriting AIDA Marketing AI Lead Ranking 56

Content Standard

NOVEMBER 11, 2016

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

The Customer

NOVEMBER 30, 2020

As a storyteller I like a set-up, a through-line, and a resolve. To inquire about help with a B2B podcast please email podcasts@mossappeal.com. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. I encourage quasi-scripting of your session – if you can “write the way you speak.”

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Scoop.it

SEPTEMBER 22, 2020

Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference. .

Conversion 86

Conversion Optimization Content Curation 86

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Branding Brand Identity Copywriting 80

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. I’ll go into my email sent items, copy the email I sent them previously with X, Y and Z and send that as if it were a new response.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Get MarTech!

Allocation 123

Allocation Barriers Lead Ranking Lead Scoring 123

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Because email marketing is one of the best and most effective methods of attracting and keeping customers.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Offering unique advice is a good start, but freelancers will have a better shot of getting published on TCS if they present their advice through a narrative that includes original reporting and data. Reported features.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Biznology

AUGUST 5, 2020

Spend as little time as possible on “housekeeping” details, presenter credentials, and agenda-setting. You’re the storyteller, and you want strong visual support for each chapter. Here are three simple ways you can add motion to your webinars without spending too much of that investment: Skip Intro. Use video clips.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Brandpoint

MARCH 14, 2024

Email marketing for branded content distribution Email marketing is a powerful tool for distributing and promoting branded content to targeted audiences. Email marketing allows brands to nurture relationships, drive conversions and amplify the reach of their branded content through effective communication and storytelling.

Branding 62

Branding Brand Identity PR Distribution 62

Martech

JUNE 26, 2023

He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Brand storytelling helps resonate with the target audience rather than just focusing on a sale. The foundation for almost everything he does in the events landscape is his marketing motto: “Know me.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Marketing Insider Group

JULY 6, 2020

You can ask for follows and shares in emails, on other social media networks, and on your website. Storytelling. Slides and presentations. Send out a company newsletter with a link to your page and encourage everyone to follow it. Make sure to share with your customers and clients too. Industry news and research. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

SEPTEMBER 5, 2018

The best personalization, sales enablement, or email automation strategy won’t save your business if the content isn’t really good in the first place—because people just won’t care. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. They consume more pages per visit.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Martech Advisor

DECEMBER 18, 2019

To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity. To ensure your email program is positioned for success, here are some main tips to keep in mind. Planning for the Season.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. web, email, blog, video). “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Proper storytelling while implementing analytics can help fix this. Send a relevant email campaign and compare its effectiveness to past sends to confirm or deny segment interests. Looking to discover new audience segments?

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100