KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. It’s a relatively safe assumption that he or she is already “sold.” Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Scoop.it

OCTOBER 6, 2022

In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth. Connect your personal or professional email address book as per your requirement. On your LinkedIn home page, look for the “Connections” tab.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

6sense

FEBRUARY 10, 2022

Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. Let’s look more closely at four ways LinkedIn advertising can level up your ABM B2B marketing strategy. Let’s look more closely at four ways LinkedIn advertising can level up your ABM B2B marketing strategy.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

SmartBug Media

DECEMBER 9, 2019

While an up-to-date website that's optimized for search engines is the strong foundation for any inbound marketing strategy, another fantastic way to connect with new prospects, generate leads, and find new sales opportunities is by utilizing social media channels — particularly LinkedIn. It isn’t free, but LinkedIn claims InMail is 2.6

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ClickZ

MAY 25, 2023

A tool for generating good first drafts, that is Copywriters call on many sources to produce effective messaging for email. The foundation of this mountain of knowledge is the ultimate goal of every email you send. To persuade the subscriber to click from the email through your website.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Or an ad on LinkedIn. Don’t let last-minute security protocols prevent you from getting a campaign in market. * Consider your options carefully. *

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Vision Edge Marketing

MARCH 16, 2021

In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. Who from your team is connected on LinkedIn with these people? Let’s use one customer as an example to illustrate the concept.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). In turn, emailing blog content on a regular cadence – perhaps as part of an ongoing nurture stream — is a proven method for increasing page views and acquiring new subscribers.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Business email address Subscribe Processing. Get MarTech!

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

SocialPilot

FEBRUARY 9, 2024

Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She posts about engagement, email marketing, and many exciting topics useful for beginners and veteran marketers.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Vision Edge Marketing

DECEMBER 15, 2020

Who writes and sends your emails? If your buyers are CFOs, maybe your emails should be written and sent from your CFO. ? Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Some people are active on LinkedIn, others not so much. Again, a marketer or a salesperson?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). Big in the C-suite. 16% higher engagement.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Email Marketing Will email marketing still be relevant in 2023? A whopping four billion people used email every day in 2021. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Binary Demand

MARCH 26, 2024

Reach out directly with a personalized email highlighting how their solution addresses the challenges David is likely facing based on his research. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. “I had someone reach out to me on LinkedIn — and what he did was really smart. ” Why we care. But even B2B buyers enjoy experiences, especially creative and personalized ones.

Service 127

Service SMB Fulfillment Sample 127

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Although direct it is slower than digital and generally involves only minimal personalization, it does get more attention than email and it gives the recipient a little more value.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168