Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What is PDCA (Plan Do Check Act)?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! Approach to implementing Industry 4.0 Approach to implementing Industry 4.0 Anticipates manufacturing companies becoming major tech leaders, integrating diverse technologies.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace.

Case Studies 94

Case Studies Case Study Studies Buy 94

Sana Commerce

FEBRUARY 19, 2023

In our experience, companies process over 75% of their orders with EDI. While that might not seem significant, it means that clients placing the other 25% of orders are limited to old, traditional methods such as phone, fax or email, and accessing information through sales representatives. We understand that you have questions.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. It does not mean marketing is dying.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Real-time buying signals can boost various sales and marketing activities.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. The reality is that my clients’ databases aren’t great.

Marketing AI 127

Marketing AI Marketing Management Lock-In CRM 127

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Those are really what bring our sales and marketing teams together.

Ideal Customer Profiles 123

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 123

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. When the two platforms work together, magic happens.

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Return on Investment (ROI): ROI measures the profitability of marketing and customer experience initiatives. The language model is based on content from MarTech embedded on top of ChatGPT.

Lead Ranking 105

Lead Ranking Allocation Churn Rate Lead Scoring 105

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Marketing Insider Group

JULY 31, 2023

Horizontal SaaS depends on market focus, customization and integration, pricing, growth and expansion opportunities, implementation and adoption, user experience, and scalability What’s SaaS, Anyway? And now, the average company is using 1,295 cloud applications. Probably not the same as your friend who loves skydiving.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Demonstrating thought leadership in the industry.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Fount Media

JUNE 6, 2023

The Chemical Manufacturing Industry plays a crucial role in the global economy, as it provides the building blocks for a wide range of industries, including agriculture, pharmaceuticals, construction, textiles, and automotive.

B2B 52

B2B B2B Marketing Marketing Prospects Email Marketing 52

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Stevens & Tate

SEPTEMBER 11, 2022

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing.

Inbound Marketing 130

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 130

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. If manufacturers, retailers, distributors, etc. If manufacturers, retailers, distributors, etc.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. What about manufacturing?!”

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Outgrow

FEBRUARY 28, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It’s essentially about teaching computers to “think” and act like humans in certain ways.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Webbiquity

FEBRUARY 4, 2020

The physical security industry is broken. Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. The Company. The Product.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 120

eCommerce Enterprise Management Paid Search Agency Marketing Management 120

Outgrow

FEBRUARY 25, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It’s essentially about teaching computers to “think” and act like humans in certain ways.

Statistics 52

Statistics Outgrow Resource Management Stats 52