Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Listen to customers and look past open rates.

Privacy 98

Privacy Email Marketing Privacy Protection Open Rate 98

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Get insights ?.

Privacy Protection 66

Privacy Protection Privacy Marketing AI Tips 66

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

Privacy 70

Privacy Email Marketing Marketing Automation Services Stats 70

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Act-On

OCTOBER 2, 2023

And even though it should go without saying, we’ll say it anyway: Make sure to stay on top of the SMS marketing regulations that protect consumer privacy.) The credit union is experiencing a 300% increase in open rates and follow-up emails.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

SmartBug Media

FEBRUARY 2, 2023

These automated emails are triggered by on-site behavior. Campaign emails. Although email marketing is constantly changing when it comes to privacy policies and other back-end factors, delivering unique, compelling content should always remain a priority. This email resulted in: 5.5 percent click rate 27.3

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

DECEMBER 14, 2022

According to an email benchmark report for 2022 from CampaignMonitor , the average for key metrics are as follows: 21.0 percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. percent average monthly open rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Marketing Insider Group

MAY 30, 2023

Privacy and ownership. A lot of concerns about data privacy and security have risen to the surface, especially when customer data is being shared with third-party providers. Omnisend Onimsend is an all-in-one marketing automation platform, but really shines through its email marketing capabilities.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Only B2B

JULY 7, 2023

Relevant Data and Statistics: According to HubSpot , personalized emails deliver 6x higher transaction rates compared to generic emails. Campaign Monitor reports that segmented email campaigns can generate a 760% increase in revenue.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Improve your emails with Litmus Email Analytics. Three things are inevitable in life: death, taxes, and change.

Privacy Protection 89

Privacy Protection Privacy Marketing Automation Services Enterprise Management 89

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Transactional emails.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 99

Click Rate Purchase Best Practices Trigger Marketing 99

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JULY 14, 2022

You’ll find specific details on: Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 104

Hubspot Trends Privacy Protection Advertising Agencies 104

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 95

Ideal Customer Profiles Click Rate Copywriting Newsletter 95

SendX

FEBRUARY 16, 2021

Putting people into the subscriber base without asking for permission leads to disastrous consequences - low email deliverability, sinking sender reputation, and penalties for privacy laws non-compliance. Writing more than 15 words lowered open rates from 21% to 9%. Email copy DON’Ts Forgetting about CTAs.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Martech

DECEMBER 7, 2023

to evaluate the impact of your social media campaigns. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of your email campaigns. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

Paid Content 80

Paid Content Acquisitions Cost per Acquisition Marketing AI 80

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Only B2B

JULY 19, 2023

By leveraging customer data, businesses can craft targeted and tailored email campaigns that resonate with recipients on an individual level. Statistics show that personalized email campaigns deliver superior results. Segmentation can lead to impressive results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Salesforce Marketing Cloud

DECEMBER 11, 2023

AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works. Subscribers receive emails according to their preferences, which minimizes email fatigue and enhances engagement and loyalty.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

SendX

SEPTEMBER 21, 2020

Email is also very effective when it comes to customer acquisition: it’s 40X more effective than Twitter and Facebook combined. Another great thing about email marketing is that it’s affordable. Both big and small businesses can run good email campaigns. Creating profitable campaigns isn’t difficult. Size issues.

Paid Search Agency 200

Paid Search Agency Email Marketing Work Management Marketing Management 200

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Litmus

NOVEMBER 16, 2021

How can email inform your marketing strategy? While it’s only one part of a holistic marketing strategy, email can be a key lever. Here’s why: Email marketing captures first-party data. As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. START YOUR FREE TRIAL.

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. Read more here. Read more here. “It

Marketing Automation Services 119

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 119