SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

JULY 12, 2023

But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. In 2023 so far, the number of emails sent and received is already at 347.3

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Email ROI generates $36 for every $1 spent.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 111

Open Rate Peer-to-peer Privacy Policies Click Rate 111

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Martech

DECEMBER 7, 2023

to evaluate the impact of your social media campaigns. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of your email campaigns. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

Paid Content 69

Paid Content Acquisitions Cost per Acquisition Marketing AI 69

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. If you’ve failed to show value with email in the past, step back and build a roadmap for the future. Are We Ready to Improve/Add Email? Select a provider.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

MARCH 4, 2024

Increased Conversion Rates: One of my earliest successes with split testing involved tweaking a call-to-action button on the homepage. It was a small change with a significant impact, highlighting how minor adjustments can lead to significant improvements in conversion rates.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. We can’t overstate this aspect of effective email marketing. And, of course, make your emails relevant. Send emails with value and meaning to the recipients.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

OCTOBER 24, 2022

However, one channel has withstood the test of time and that is email. Did you know that the first email was sent in 1971 ? The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever. are making cuts.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

Deliverability 108

Deliverability Work Management Marketing Management Marketing AI 108

Convince & Convert

JULY 24, 2015

At the beginning of the email relationship, that means marketers should ensure that every person is aware that they are opting in to receive email —whether they’re using a passive or active opt-in, and whether they’re confirming that opt-in in the inbox with an opt-in confirmation request email or not.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. When to do an email marketing check-up.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. Segmenting your contact list allows you to target specific groups of subscribers with your emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. billion active email accounts, indicating the high potential for marketing outreach to the right market segment.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Optinmonster

MAY 29, 2024

Email marketing is a primary marketing channel that uses bulk emails to promote your products or services to a list of subscribers via email. What is Email Marketing? What Are the Advantages of Email Marketing? What Are the Disadvantages of Email Marketing? Learn how to prevent emails from going to spam.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

SendX

FEBRUARY 16, 2021

However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization? Email List DON’Ts: Forgetting to update the email list.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 110

Budget Programs Long Tail Marketing Ad Frequency Click Rate 110

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Establishing an email marketing strategy lets you review your intentions to keep on task.

Email Marketing 94

Email Marketing Marketing & Strategy Marketing Strategy Planning 94

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Optinmonster

FEBRUARY 23, 2024

On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers.

Tips 64

Tips Opt-out Opt-in Click Rate 64

LeadSquared

OCTOBER 22, 2021

Several organizations refuse to believe in the power of email marketing. In this article, we’ll discuss 15 essential email marketing KPIs with examples and formulas to measure them. Your email deliverability rate should be as high as possible. Email Open Rates.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Litmus

SEPTEMBER 30, 2022

In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Salesforce Marketing Cloud

FEBRUARY 19, 2024

How do you measure the success of small business email marketing? How do personalization and segmentation work in small business email marketing? How can AI help with email marketing for small business? What are some best practices for email marketing for small business? Track them by checking your call-to-action buttons.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Litmus

NOVEMBER 11, 2022

Organizations using advanced personalization generate 17% more revenue through their campaigns. In 2022, over 40% of companies plan to increase their investment in email marketing. In short, this tool enables marketers to truly get the most out of their email programs when reaching their customer base.

Automation 106

Automation Top of Funnel Marketing AI Effectiveness 106

Sharpspring

SEPTEMBER 30, 2020

They can be frustrated by a seeming lack of enough new leads coming in from the marketing team, or by a missing piece of information that has been omitted from a marketing campaign. You can track user data in a secure manner that complies with privacy standards but also allows you to offer the dynamic content your users expect.

Top of Funnel 52

Top of Funnel Automation Marketing Automation Services Marketing Funnels 52

SendX

SEPTEMBER 10, 2018

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. Well, the right question to ask first is are your emails even getting delivered. Then why are they not receiving my emails?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158