Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Why we needed to kick the open-rate habit.

Open Rate 132

Open Rate Email Marketing Planning Click Rate 132

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy. A/B Testing.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Conversica

SEPTEMBER 30, 2021

Privacy and security are hot topics for consumers, and some of the biggest names in tech are adjusting to public needs and expectations. Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. And it prevents senders from seeing if and when you’ve opened their email. Which means that email open rate is not a reliable metric.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

Navigate the Channel

JULY 21, 2022

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. This impacts how open rates are counted.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. Get MarTech! In your inbox. See terms.

Privacy 112

Privacy Advertisements Advertising Tips 112

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Outreach

JUNE 29, 2021

In a world where data is being shared just about everywhere, we understand that privacy concerns are increasingly important — not just for our users, but for prospects on the other end of the email as well. Recently, Apple announced changes to its Mail app to protect user privacy. Open and reply rates don’t tell the full story.

Privacy 98

Privacy Outreach Analysis Forrester 98

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 96

Privacy Email Marketing Privacy Protection Open Rate 96

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). ” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact. Get insights ?.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Porch Group Media

NOVEMBER 15, 2022

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci: What are the nuts and bolts here of the Apple privacy changes? Todd: I agree – I think that is actually one of the better outcomes of these privacy changes.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Porch Group Media

NOVEMBER 23, 2021

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Since we can’t rely on opens, what do you recommend? And how can I convince my boss that open rate doesn’t matter? Lauren shared that opens have always been used best as a directional metric.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Webbiquity

JULY 18, 2023

86% say that data privacy regulations have impacted their marketing strategy over the past year. Okay, the report doesn’t actually say that, but it does note that “there are growing data privacy concerns surrounding the use of TikTok in the U.S.” TikTok is for idiots. ” It’s already been banned in India.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. How Apple’s email privacy protection hurts creators.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless. You will need a new identifying metric.

Privacy Protection 52

Privacy Protection Privacy Open Rate User-Generated Content 52

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? How much have open rates increased so far? For most people, if you’re seeing a lift in opens, it’s less than 10%. What should marketers be doing differently? We’re still seeing Mozilla/5.0.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Liveintent

SEPTEMBER 9, 2021

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. This change means that marketers will face the challenge of effectively collecting and utilizing first-party data while maintaining respect for consumer privacy.”

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

Email Campaigns 95

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 95

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

FEBRUARY 21, 2024

Engagement data (email open rates, social media engagement, etc.) What about data privacy? We can’t forget data privacy, as building and maintaining strong customer relationships is based on trust. There are many potential examples of channels and areas where customer data privacy can be a factor. In your inbox.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96