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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,

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The Impact of Email Marketing in the Beauty and Skincare Industry

SmartBug Media

These automated emails are triggered by on-site behavior. Campaign emails. Although email marketing is constantly changing when it comes to privacy policies and other back-end factors, delivering unique, compelling content should always remain a priority. This email resulted in: 5.5

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Email Campaign.

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Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Transactional emails.

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The power of customer data across the journey: Acquisition

Martech

to evaluate the impact of your social media campaigns. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of your email campaigns. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. 3) Personalize Content for Certain Areas 82% of marketers report that they managed to increase open rates in email marketing with the help of personalization.

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7 Marketo Report Types and When to Use Each

SmartBug Media

From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams.

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