Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Improve your emails with Litmus Email Analytics. Start your free trial today ?.

Privacy Protection 89

Privacy Protection Marketing Automation Services Privacy Enterprise Management 89

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

Litmus

JULY 14, 2022

You’ll find specific details on: Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 105

Hubspot Trends Privacy Protection Advertising Agencies 105

Martech

MAY 24, 2024

.” But people gravitate to tactics because they’re easier than doing the heavy lifting that goes into creating an email strategy. You don’t know why your customers give a damn about your brand, products, or email. Relying on the open rate as a success metric Charge : Conspiracy to defraud and tampering with evidence.

RFP 129

RFP Deliverability Blast Campaigns Budget Programs 129

Binary Demand

APRIL 19, 2024

Take a moment to understand the metrics available to you for these campaigns. Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Litmus

NOVEMBER 16, 2021

How can email inform your marketing strategy? While it’s only one part of a holistic marketing strategy, email can be a key lever. Here’s why: Email marketing captures first-party data. As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. START YOUR FREE TRIAL.

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. Read more here. Read more here.

Marketing Automation Services 124

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 124

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 123

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 123

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Pardot Open Activity Audit.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. When you acquire an email address and other data, you own the records and it is portable.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Navigate the Channel

JANUARY 3, 2024

Ensure that your previews look good everywhere you want it to go, or you may suffer from “send fear” Be Attentive to Analytics and Engagement Failing to track and analyze email marketing metrics is a common mistake. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), It might be a sign that your emails aren’t being delivered to the inbox. Are all of your email programs still compliant?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This will make it a promising trend for all email marketing professionals.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 94

Email Marketing Marketing & Strategy Marketing Strategy Planning 94

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Sounds impossible, right? Not anymore. Introducing: Litmus Integrated Insights.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Asking a question.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. There’s a reason many call the open rate a vanity metric. Unsubscribe rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. The open rate.

Budget Programs 99

Budget Programs Privacy Protection Paid Search Agency Planning 99

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. You need to be ready to track more than just opens. A little planning goes a long way.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

SEPTEMBER 30, 2022

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Look at the ROI.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 105

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Web traffic and conversions and sales are the bread and butter of email marketing.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

DECEMBER 20, 2023

Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? Take a peek at our stats: 3.1%

Rules 87

Rules Template Display Tagging 87