Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

FEBRUARY 4, 2022

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Compliance.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

SendX

FEBRUARY 16, 2021

Putting people into the subscriber base without asking for permission leads to disastrous consequences - low email deliverability, sinking sender reputation, and penalties for privacy laws non-compliance. Investing in ads through these channels is an organic way for marketers to grow the email list. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. There’s a reason many call the open rate a vanity metric. Unsubscribe rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. You need to be ready to track more than just opens. and email is one of those pieces.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Emails are almost never ad-hoc.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Segment the lists with advanced parameters.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

SendX

SEPTEMBER 10, 2018

Well, the right question to ask first is are your emails even getting delivered. Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Blacklists.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Webbiquity

FEBRUARY 27, 2012

With that in mind, what are the best practices for combining email with social media marketing? How can marketers determine the best frequency for their email campaigns? Write subject lines that increase open rates? 5 cardinal rules of email etiquette by iMedia Connection.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. of digital display ads in the U.S. million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145