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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. But to craft workflows effectively, you need the right tools and people in place, plus an understanding of how different dependencies will affect the overall process.

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Breaking Silos: Enhancing Content Efficiency through Team Collaboration

ClearVoice

Team silos can hurt the efficiency of your content operation, BIG TIME. Enhancing content relevance and quality Working with people from various expertise and departments provides opportunities to gain diverse perspectives you can weave into your content creation process. Centralized communication channel.

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People or Process? Redefining Roles with EOS

Heinz Marketing

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

Process 99
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A 4-Step Roadmap for Implementing a Transparent Closing Strategy, According to protocol 80's CRO

Hubspot

Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. By openly discussing the sales process with your potential clients upfront, you can alleviate apprehension, foster transparency, and pave the way for smoother, more effective closes.

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The ROI of personalized experiences: Process measurements

Martech

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 132
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Transparency goes a long way: Wednesday’s Daily Brief

Martech

Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. Wearable technology company Fitbit was using Jira for project management and was looking to increase efficiency for future product cycles. That’s MarTech in action. Read more here.

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The Role of AI in ABM: Enhancing Personalization and Efficiency

Only B2B

With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.