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What is a Dofollow Link?

Hubspot

The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

PageRank 101
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Show me your footer, I show you mine

Kevin Indig

Adding internal links to your footer won’t double organic traffic, let’s be clear. For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. How much organic traffic did it get us? Both are… not exactly true.

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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. To understand how to create an effective SEO link building strategy, you have to know what makes link building valuable in the first place.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Matt Cutts posted his thoughts about the decay of guest blogging , but it is still an effective promotional SEO tactic.

SEO 230
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14 Local SEO Strategies & Tips

seo.co

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do.

SEO 98
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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. Domain authority is not a new concept, it’s been a staple of good SEO for a long time.

SEO 217
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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Despite rumors to the contrary, PageRank is very much alive and well at Google. Anchor text.