KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. By consistently offering valuable information to users on Twitter, B2B marketers build a strong brand reputation that increases both the size and effectiveness of their audience. Build Brand Awareness & Loyalty.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Read on for the questions I asked Kristina to answer. Question: Why did Five9 choose Converisca?

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Brands not only have to be visible, but valuable in order to connect with buyers.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Tomorrow People

OCTOBER 12, 2011

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating is another essential step in the Zoober methodology.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Digital B2B Marketing

JULY 11, 2013

We all know B2B marketing measurement is imperfect, yet we momentarily suspend all reservations in order to judge our effectiveness based on results attributed to our efforts instead of the results for our business! Larger webcast audiences. Instead you care about the number of marketing sourced leads. This is crazy folks!

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. In order to have the bandwidth to do that, having an outside team to collaborate with makes a big difference. Now everyone knows. The story makes more sense. The way that you communicate that story makes more sense.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

illumin

JUNE 27, 2018

It is always critical to consider the latest trends in digital in order to best understand how to allocate budgets and test budgets and truly reach audiences, and this certainly holds true for audio. It is a means of making campaigns more efficient by streamlining the buying process and also makes them more cost effective.

Ads 40

Ads Allocation Advertising Agencies Webcast 40

Convince & Convert

MARCH 27, 2012

These were: Death of the intermediary: Although media placement and coverage can still be incredibly effective, it is no longer necessary. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Jay may indeed be right.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

These were: Death of the intermediary: Although media placement and coverage can still be incredibly effective, it is no longer necessary. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Jay may indeed be right.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Valasys

NOVEMBER 16, 2018

Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. In order to have a full house for your next webinar, constant attention to marketing must be given before and after the event. Through a bit of testing, you can get an effective email workflow in place. But that is not enough! Email Workflow.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

LeanData

JUNE 24, 2014

Without doing the work to define and capture the relationships between each marketing touch, we are left with an incomplete and flawed view of account activity and marketing effectiveness. 1) Leads from a 1-time event, like a conference, webcast registration, or exec dinner. Contributed Blog by Ken Rutsky.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Without doing the work to define and capture the relationships between each marketing touch, we are left with an incomplete and flawed view of account activity and marketing effectiveness. 1) Leads from a 1-time event, like a conference, webcast registration, or exec dinner. Contributed Blog by Ken Rutsky.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

markempa

MAY 24, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 For those who pre-ordered the book, it will arrive with the new cover in June. I just got my first shipment of author copies and they look great!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Hubspot

MARCH 9, 2015

Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency toolbox before they can even think about hitting the open road.

Work Management 28

Work Management Webcast Comparison Content 28

Chris Koch

JANUARY 15, 2010

They needed guys to take orders for these boxes. We couldn’t measure the effectiveness of ads in the old days, but the CEO saw the ads and signed off on them, so that made it okay. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

markempa

JANUARY 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 To those who have already pre-ordered the book, thanks! You can pre-order it here. To those who have already pre-ordered the book, thanks!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MB) Download a free chapter For the real thing, order on Amazon. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Testing approaches is essential for measuring the most effective, magnetic content. Keep this in mind with pay-per-click: Pay-Per-Click can be an effective tactic to complement an SEO program.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Testing approaches is essential for measuring the most effective, magnetic content. Keep this in mind with pay-per-click: Pay-Per-Click can be an effective tactic to complement an SEO program.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

NOVEMBER 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order).

Lead Generation 120

Lead Generation Analytics Generation Google 120

The ROI Guy

DECEMBER 2, 2014

The Q&A discussions focused on the latest SiriusDecisions sales enablement research and why it is so important to review and adjust current sales enablement strategies and investments in order to be effective in 2015. You have to improve the conversation to get more effective. What are the best practices in Value Messaging?

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

MARCH 30, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

FEBRUARY 9, 2015

I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect. Webcasts and podcasts — Send a link in emails. No plan for consistency.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

SpotMe Blog

DECEMBER 20, 2021

On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. The Dos and Don’ts of the Very Best Webinars and Webcasts. Webinar/Webcast Best Practices. Webinar Examples.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Shared drives, social file sharing, and cloud document delivery services can hurt our ability to effectively enable sales because they feed the beast of one-off, random, reactive content management. And yet, the right technology solution can help them be more effective in hitting their numbers and closing deals.

Practices 134

Practices Best Practices Work Management Marketing Automation Services 134

WebMarketCentral

AUGUST 10, 2007

It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. In order to remain profitable, each account person must fill all of their billable hours in a month. a webcasting and rich media marketing solutions provider.

PR 20

PR Outreach Blogger Web 2.0 20

The ROI Guy

SEPTEMBER 13, 2013

Here is an abstract from that webcast interview session ( click here to access the recording ): #1 Issue – Inability for Sales to communicate value messaging? You have to quantify the impact into tangible savings and business impact, and provide relevant proof points from research, their peers in order to validate that the savings are real.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

Paul Gillin

JUNE 24, 2010

In order to compute return, you need to think in financial terms. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JULY 18, 2018

Download our free webinar checklist here to make sure your next webinar or webcast is a success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. Here's a guide to making your next webinar a rousing success. Set a registration goal.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

WebMarketCentral

JULY 13, 2005

Like the Hydra of Greek mythology, though much more benign (and not to confused with the 1990 Toto album , one of their weaker efforts), effective Web site development requires many heads. While technology skills are important, they are not necessarily key, any longer, to the development of a truly effective online presence.

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

Online Marketing Institute

OCTOBER 29, 2010

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Her example was the PayPal Developer platform. The problem with market research though is its drastically high costs.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

The ROI Guy

MAY 4, 2011

However, even though budgets are significant and growing, marketers have serious doubts in the returns on these investments, with only 41% indicating that their content marketing efforts are effective. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

Hinge Marketing

FEBRUARY 24, 2014

The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In But here’s the kicker – 66% of the firms who considered themselves effective had that documented strategy, compared to only 11% of those who found their efforts ineffective.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48