Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Tiecas

MARCH 21, 2024

B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 22, 2020

In this blog post, I'll highlight a few common ways that Gen Z searches the web, how these behaviors are different from those of past generations, and how marketers can effectively meet Gen Z on the online platforms they're searching the most. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic Traffic. Lots of things can influence your organic traffic.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Valasys

NOVEMBER 23, 2022

The question that arises here is, how effective is local SEO? Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

APRIL 2, 2020

You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey? Caution: One Size Doesn’t Fit All.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 5) Optimized for long-tail keywords.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? This post on effective SEO techniques has been refreshed for 2020. Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline?

Traffic 145

Traffic Paid Content SEO Organization 145

Ledger Bennett

MARCH 25, 2020

Think of organic search as “free” traffic – no paid ads required. An investment in an SEO strategy means your site will be optimized for organic traffic – specific search terms that visitors type in Google to find your page. By February, organic traffic skyrocketed to ~65k/month. Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Priority Engine also identifies buyer traffic on competitors’ websites. To learn more about how to use data more effectively, click here.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Content marketing is red-hot. To your blog? A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. When HubSpot ran a test, a page that achieved the No. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

JULY 29, 2010

Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Marketing Insider Group

MARCH 7, 2021

These are the tools we use to help our clients develop an effective content marketing strategy that delivers real business growth. PicMonkey is a great online photo editing tool if you are looking to make basic editing or special effects, like cropping, resizing, color adjustments and filters. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

DECEMBER 23, 2011

Converting traffic into leads. Analyzing the effectiveness of your lead generation. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Converting Traffic Into Leads. lead goals. People are on social media.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 29, 2013

I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . These metrics will show you whether or not your SEO strategy is driving traffic. . Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? SEO Ecommerce'

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot. via HubSpot. via HubSpot. But high-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.”.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

SEPTEMBER 29, 2011

Start tracking the long tail value of your landing pages! It may not be receiving the same traffic, but the conversion rate could stay nearly the same. It may not be receiving the same traffic, but the conversion rate could stay nearly the same. Connect with HubSpot : Make sure your best content keeps giving back.

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Generation 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

MARCH 29, 2017

While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Generate More Traffic Through Inbound Marketing. Why is Inbound Marketing Important for Manufacturers?

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 21, 2020

Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. HubSpot has a big team of writers and a quarterly S.I.R Here's where you add long-tail keywords.

Traffic 89

Traffic Organization Lead Scoring Lead Ranking 89

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? How long did it take? Interview - How long have you been in business? Connect with HubSpot :

Consulting 28

Consulting Work Management Marketing Management SEO 28