Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Let’s take a deeper look at one of the most cost-effective ways to engage your audience as a small business. Image: SocialPilot ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

KoMarketing Associates

JANUARY 22, 2015

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Twitter Lists / Saved Hashtag Searches.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 1, 2015

While these aren’t the only tactics that can or should be used, they were certainly helpful throughout the year as our content team strived to produce engaging, quality content. It’s also a good idea to put a list of metrics together and explain their impact on search and overall business. Developing a Voice in a Community.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Webbiquity

JUNE 25, 2012

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. The major search engines also seem to give blogs more respect over time. The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

seo.co

APRIL 29, 2022

We don’t know the exact mechanics of how its search ranking algorithm works. However, by observing and analyzing the structure of web sites and how they perform in Google Search results, we can mostly reverse engineer how the algorithm works. Search Result Has Publish Date. Spearman Correlation -0.35

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Envy

AUGUST 22, 2017

Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively. Keyhole is a freemium service that lets you run relatively basic searches for free.

Social Media 82

Social Media Process Media Marketing Automation Services 82

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

MARCH 19, 2013

Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships.

Social Media 167

Social Media Tools Product Media 167

KoMarketing Associates

JULY 19, 2016

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy.

Keywords 71

Keywords Blogger RSS Opt-out 71

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. It helps you prepare a long-term content strategy, build a content creation framework, and generate content ideas.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Writing on the Web

SEPTEMBER 26, 2012

Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. Optimize for search engines. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. WordPress SEO. WordPress Tips, Techniques and Hacks.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Valasys

JULY 20, 2020

Content marketing acts as a cost-effective strategy for B2B marketers in social media as it yields heightened profits from several promotions. The rise in referral traffic will harness search engine ranking for the brand’s web page. B2B marketers can adapt organic content as posts to share and endorse at a less time interval.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Focusing solely on your own agenda will not help you grow your audience – you MUST provide value to the community. Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? How can you amplify and extend new releases through social media?

PR 100

PR Tools Tips Blogger 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Even the mistakes you commit can help inspire trust in your followers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

DECEMBER 7, 2010

Everyone in a social organization should be comfortable with listening, both with online search tools and through their community relationships. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Help Me Connect the Social Media Economy. Social etiquette.

Communities 125

Communities RSS Social Media Curation 125

Convince & Convert

FEBRUARY 26, 2013

While he credits much of his success to his ascent up the ranks in search, he’ll be the first to tell you getting found is merely the beginning. Search engines and pay-per-click campaigns are likely to be your top draws. Today, while still maintaining partial ownership of the pool business, Marcus, a.k.a. “ But it’s valuable.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Gaining press coverage helps to get your business or brand name into the public forum. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Marketing Insider Group

SEPTEMBER 25, 2023

Aggregators exist for social media platforms, search engines, and individual websites. A well-executed and recognizable example is Google News—for any search you perform, Google allows you to see a summary of top news on it. It creates curated digital libraries of content targeted to a specific audience.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

NuSpark Consulting

JULY 15, 2011

We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Search Engine Optimization. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Search Engine Optimization. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

Public Relations 48

Public Relations Tips B2B RSS 48

Hubspot

JULY 20, 2011

Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! Are you one of them?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

EMagine B2B Blog

AUGUST 19, 2014

There are detailed studies and blogs about the effectiveness of layout to increase conversion rates. 5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place. In 2014, mobile Internet is officially taking over desktop internet usage.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Even the mistakes you commit can help inspire trust in your followers.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. That being said, blogging once a month won’t help you all that much. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 26, 2010

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60