Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. ” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. .” Take them from prospect to customer in just one page.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. There’s a gap between writing marketing copy that informs, educates, and persuades…. Yeah, why is that? Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. The functionality and sophistication of forms and landing pages has evolved a lot recently, but prospects are also more resistant to filling them out than ever. Landing pages love to break.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

ConvertKit

FEBRUARY 10, 2020

By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Unbounce

AUGUST 13, 2019

It’s not just the complexity of building a valuable product that stands out from your competitors. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

JUNE 10, 2019

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. 15 Free Professionally-Designed Landing Page Templates.

Landing Pages 77

Landing Pages Template Design Hubspot 77

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Sell more digital products.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer. Email 1: Teach.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ConvertKit

FEBRUARY 6, 2020

This is how it should feel when you unveil a new brand, product, or service. The best way to do this is by building your email list with a coming soon landing page. Example of a coming soon landing page. We’ll help you get started by helping you create a few crucial elements for your coming soon landing page.

Landing Pages 52

Landing Pages Buzz Template Course 52

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. They can make longer pages like this more digestible.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 77

CMS Development Product Buyer Personas Industry CMS 77

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. What’s the ultimate goal of your landing page?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. To overcome the stigma with sponsored content, be transparent and deliver real value through educational or entertaining content. Refining Your Landing Pages Your advertising is worthless if your landing page sucks.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Use colors, fonts, and imagery that draw attention.

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

Marketing Insider Group

SEPTEMBER 22, 2020

Before you can market your product or service to a fresh audience, you need to be able to define what audience(s) you want to appeal to. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Create a Landing Page. Create Buyer Personas.

Lead Generation 281

Lead Generation Campaigns Generation Planning 281

Navigate the Channel

JUNE 6, 2024

Effective lead generation for architects requires utilizing strategies such as optimizing websites, leveraging social media, providing educational content, nurturing leads, and implementing a strong SEO marketing strategy. For inspiration, here are 15 examples of well-designed landing pages from which you can learn.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Martech

JUNE 12, 2024

Recognize customers on your website through your CDP or automation software and send them to a customer-first version of your home page or other landing page with a custom chatbot opening question. Watch for patterns in page path analysis. Are there certain products or services they need?

Lead Scoring 90

Lead Scoring Lead Ranking Paid Search Agency Work Management 90

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 93

Examples Product Work Management Marketing Management 93

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Outbrain

NOVEMBER 28, 2021

With the exception of gaming, we generally see that landing pages perform the best across Outbrain campaigns. In most categories, such as finance or entertainment, educating users and building trust are necessary to persuade them to install an app, and a purpose-built landing page is the best way to do that.

Landing Pages 26

Landing Pages Campaigns Effectiveness High Quality Lead 26

Hinge Marketing

FEBRUARY 12, 2016

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.

Landing Pages 48

Landing Pages Best Practices B2B Top of Funnel 48

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Marketing Insider Group

FEBRUARY 20, 2023

Site visitors interested in your company’s products and services are likely to turn into prospective customers. By educating your audience and offering a practical solution to their problems, you’re likely to increase your company’s content conversion rate. Include how to use products and services. Share original research.

Conversion Rate 290

Conversion Rate Conversion Content Traffic 290