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Tips on Paid Social Media Advertising

Navigate the Channel

While some brands may struggle with the idea of “selling” in a social community, for most APGs, associations and checkoffs with nothing to “sell” other than good information and educational content, a paid social campaign can be an effective way to reach a broader audience with relevant, timely content.

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Innovative Video Strategies to Transform Your Senior Living Marketing

Stevens & Tate

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings. Staff Introductions : Introducing your staff through video humanizes your community.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Video is also a versatile medium for conveying informational and educational content. This educational content not only builds trust, but it positions the brand as an expert in its field.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Never before has marketing been as rewarding, or as impactful, as it is today.

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

Instead, it should educate, entertain, or inform. According to Google , 90% of people discover new products and brands through YouTube. For example, Instagram, YouTube, TikTok, and Snapchat need informational and engaging videos. See an example below from YouTube. See the image below from YouTube.

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How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

If they know your purpose is “to instruct” or “to educate,” they’re more likely to be spot-on in their content. each year, and YouTube and Instagram are both losing users.” If they go to video platforms to learn and you use video to educate (your purpose), that’s a key connection point. Pinterest has a growth rate of 7.5%