ClickDimensions

JUNE 2, 2020

In recent years, marketing’s focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead of dramatic. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. This is in spite of the fact that, for many businesses, existing customers account for the majority of their revenue.

Customer Satisfaction 97

Customer Satisfaction Campaigns Cross-Selling Thought Leadership 97

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Outbrain

JUNE 3, 2020

Search engine optimization (SEO) sounds intimidating to business owners and marketing newbies. While it can be technical, and challenging to understand, there are many key components that you can manage and implement yourself. First and foremost, it’s important to understand that SEO is the process of getting your site to rank in Google. Ideally, when potential customers, clients and blog readers search for terms related to your business or website, they find you.

SEO 29

SEO Ideal Customer Profiles Keywords Long Tail Marketing 29

Belkins

JUNE 2, 2020

As we’ve mentioned earlier, business owners are eager to get some action, but not because they have no fear — they’re pushed by necessity and stress of ensuring their company’s existence. They have employees to take care of, clients to retain and support…in other words, they carry a lot on their shoulders. So, when building your outreach, you should be extra careful about how and why you reach out to them.

Work Management 58

Work Management Marketing Management Tips B2B 58

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vidyard

JUNE 1, 2020

Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work. In the middle of a pandemic—a time of lockdowns and quarantine and physical distancing—video calls aren’t just how people do business.

Tips 181

Tips Terms and Conditions Skype Video Marketing 181

BuzzSumo

JUNE 1, 2020

Keywords 124

Keywords Research Content Marketing Content 124

Bluetext

JUNE 2, 2020

Best Practices for Conversion Driven UX Design. If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion goals help to measure marketing performance, set goals and most importantly, provide conversions for a company. On websites, conversion goals can range from lead generation to sales to even page views.

Conversion Rate 30

Conversion Rate Conversion Lock-In User-Generated Content 30

Marketing Insider Group

JUNE 1, 2020

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic?

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 246

Zoominfo Work Management Paid Search Agency Companies 246

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

JUNE 2, 2020

Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea.

Peer-to-peer 193

Peer-to-peer Storytelling Ideal Customer Profiles Conference 193

KoMarketing Associates

JUNE 4, 2020

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. Dun and Bradstreet recently published its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of the B2B companies that increased their investment in data quality saw overall performance gains.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

Marketing Insider Group

JUNE 2, 2020

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued by the audience.

Paid Content 276

Paid Content Rules Content Ethics 276

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat. Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts.

Content 188

Content Keywords SEO Copywriting 188

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Social Media

Biznology

JUNE 3, 2020

The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. Roger McDonald. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

ROI 156

ROI Studies Personalization Touchpoints 156

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?” After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 147

Zoominfo Work Management Paid Search Agency Companies 147

Vision Edge Marketing

JUNE 2, 2020

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while creating a new angle of attack. When applied to business, this term has come to reflect the need to look for new options, move in a different direction, or to make a shift.

Verticals 146

Verticals Startups Trigger Marketing Paid Search Agency 146

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Biznology

JUNE 1, 2020

For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Multiple talking heads on a small screen? That’s very different from the kind of video we’re happy to watch because everything in view has been thought through by a director or performer.

Video Marketing 129

Video Marketing Screencast Webinar Metrics Segmentation 129

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg!

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.

Social Media 146

Social Media Media Guidelines Privacy 146

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Content Marketing Institute

JUNE 5, 2020

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Marketing 145

Search Engine Journal

MAY 31, 2020

Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to evergreen content. The post What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy appeared first on Search Engine Journal.

Content 140

Content Traffic Organization Content Marketing 140

ClickZ

JUNE 1, 2020

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Adobe Experience Cloud Blog

JUNE 2, 2020

We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Content Marketing Institute

JUNE 4, 2020

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading → The post 25 Answers to the Most Frequently Asked Questions in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Marketing 145

Search Engine Journal

JUNE 3, 2020

Modify your content marketing plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. The post 5 Content Marketing Action Items During a Pandemic via @mansidhorda appeared first on Search Engine Journal.

Planning 137

Planning Content Marketing Content Marketing Plans 137