SendX
JANUARY 28, 2022
As a crypto or blockchain business, you understand the power of the internet and owning your assets rather than letting someone else have control. So why not think the same way about your audience, communication channel, and what you have to say?
Tony Zambito
JANUARY 26, 2022
Challenging Preconceived Notions About Buyers is a Two-Way Street. Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. In large organizations that have been in existence for decades, preconceived notions can become institutionalized. Becoming like dogma with multiple stories from years past turning into mythical company lore.
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KoMarketing Associates
JANUARY 25, 2022
As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. In collaboration with Demand Metric, Mitto recently published “The State of the Customer Experience” report, and statistics indicated that 64% of marketers believe that customers will become more demanding in 2022.
Marketing Insider Group
JANUARY 24, 2022
Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
JANUARY 28, 2022
Contributed post. Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Image credit: George Morina from Pexels.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JANUARY 26, 2022
Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed.
Marketing Insider Group
JANUARY 25, 2022
Launching a new website is exciting, but it can also be stressful. Even seemingly small issues that occur during a launch can have big impacts. Forms that don’t work can result in lost leads. Slow loading times can create user frustration. Online consumers aren’t forgiving, either — 88% of them won’t return after a bad experience with your site. Plus, with so many moving parts involved with launching a new site, it’s easy for important steps to be overlooked.
The Point
JANUARY 27, 2022
When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale. Unfortunately, the pilot approach to ABM is inherently risky, and, as a result, many companies may fail to achieve anywhere close to the desired results and/or end up dismissing ABM
Vision Edge Marketing
JANUARY 25, 2022
There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites? For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JANUARY 26, 2022
I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Companies and leaders will (finally) realize workplace culture is THE foundational driver for business success. Stakeholders such as investors, customers, and employees are insisting that the companies with which they affiliate have inclusive cultures built on diversity, equity, and inclusion
Zoominfo
JANUARY 27, 2022
Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action.
Contently
JANUARY 24, 2022
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants.
Benchmark Email
JANUARY 25, 2022
Email remains one of the best ways to reach your audience, but you’re not going to have much luck with a shotgun approach. Your leads are constantly bombarded by offers and promotions. And to stand out from the noise, you need to create email marketing assets that take individual subscriber behaviors and preferences into account.… The post Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve) appeared first on Benchmark Email.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
JANUARY 24, 2022
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.
DivvyHQ
JANUARY 25, 2022
Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Strapped for time? We scoured the web for you! Check out our list of the top 12 content marketing how-to vids for 2022.
Search Engine Journal
JANUARY 23, 2022
What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] appeared first on Search Engine Journal.
Liveintent
JANUARY 25, 2022
The start of the new year is the perfect time to reflect and set goals for the months ahead. However, it’s not always the easiest to remain consistent and motivated, so we turned to our LiveIntenters to share their best tips on how they stay focused and motivated. “Creating a weekly to-do list is immensely helpful in not having my goals fall through the cracks, and also having something to look forward to (concerts, trying a new restaurant, etc.) helps push me through the weeks and s
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
JANUARY 24, 2022
There’s a whole world of great free sales content out there to help you do your job better. Like, a lot. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee?
Martech
JANUARY 28, 2022
According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.
Search Engine Journal
JANUARY 23, 2022
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.
Launch Marketing
JANUARY 26, 2022
Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SEMrush
JANUARY 24, 2022
Looking to increase your site‘s visibility in the SERPs? Here are nine SEO best practices to follow to put your best foot forward.
Only B2B
JANUARY 27, 2022
Lead generation is an important aspect of client acquisition. It is the primary goal of every marketing effort. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. But how much do you know about B2B lead generation and its potential to redefine the term entirely?
Search Engine Journal
JANUARY 24, 2022
Should you publish niche or general content? Here's how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content: The Most Successful Marketing Model [Podcast] appeared first on Search Engine Journal.
DivvyHQ
JANUARY 26, 2022
Should your company focus on generating leads from content? The simple answer is yes. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone??? Regardless of your size and market position, here's a quick guide on the importance of content in not only maintaining that position, but also growing your market through lead generation.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
chiefmartech
JANUARY 25, 2022
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I’m delighted to see this momentum build. And I feel like it’s still in the early stages of what it will become.
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.
Search Engine Journal
JANUARY 28, 2022
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. . The post 10 Advanced SEO Skills To Level Up Your Career appeared first on Search Engine Journal.
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