Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Only B2B
JUNE 5, 2023
In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. ABM focuses on engaging specific high-value accounts rather than a broader audience. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.
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Square 2 Marketing
JUNE 6, 2023
What we call hit-or-miss marketing is when companies try different marketing tactics hoping that something works. It’s extremely common these days as the challenges associated with getting in front of prospects have increased. Today, privacy and data regulations make it more difficult to send cold emails. People are still working at home, so calling into the office is problematic.
PathFactory
JUNE 8, 2023
Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. If you don’t have a Partner program, it’s time to start one. Partners will drive the revenue ecosystem for B2B companies. Results don’t lie; partners are delivering over 80% of revenue for large companies.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Mx Group
JUNE 6, 2023
As sponsors of the B2B Marketing Ignite USA conference, The Mx Group shared our content marketing strategy to help B2B businesses win share of voice.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
JUNE 6, 2023
Over the past year, our series of posts on go-to-market transformation have made the case for and laid out an approach to operationalizing go-to-market activities around the customer lifecycle in a way that better orchestrates engagement, prioritizes customer journey stewardship, and optimizes sustainable client growth. This is an approach we refer to at ANNUITAS as Converged Growth.
Content Marketing Institute
JUNE 8, 2023
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Engagio
JUNE 4, 2023
Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. Now, I’m thrilled to introduce the next game-changer: buying groups. These are the future of go-to-market, and they’re only possible today because of innovations in AI.
The Lead Agency
JUNE 7, 2023
Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building alongside your lead generation campaigns.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
JUNE 7, 2023
For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.
SendX
JUNE 5, 2023
Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. They are an excellent way to build trust and loyalty with your subscribers. However, getting people to sign up for your newsletter can be a challenge. Social media can be an effective way to increase your email newsletter signups and expand your audience.
KoMarketing Associates
JUNE 7, 2023
Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their cont
Vision Edge Marketing
JUNE 6, 2023
Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach. Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exc
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Oktopost
JUNE 6, 2023
Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!
Brandpoint
JUNE 6, 2023
In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V., as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Con
Launch Marketing
JUNE 7, 2023
As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Search Engine Journal
JUNE 4, 2023
Learn more about the history of ChatGPT, from OpenAI's earliest paper on generative models to reaching 100 million users, 1.6 billion visits, and 200 plugins. The post History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots appeared first on Search Engine Journal.
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.
chiefmartech
JUNE 4, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a tru
Ahrefs
JUNE 8, 2023
This means that, in theory, signals to the original URL are permanently passed to the new one after a year.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Martech
JUNE 6, 2023
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
Search Engine Journal
JUNE 3, 2023
Compare task results from Claude-instant-100k, Anthropic's AI chatbot with an expanded context window, to ChatGPT, Bing AI, and Google Bard in three examples. The post Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots appeared first on Search Engine Journal.
DivvyHQ
JUNE 5, 2023
POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise. For more on this topic, and a step-by-step guide to getting started, read on!
Ahrefs
JUNE 4, 2023
Try these tactics to drive more traffic to your content. If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
Content Marketing Institute
JUNE 9, 2023
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
SmartBug Media
JUNE 8, 2023
As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy. This is why it’s vital to understand what might cause a sudden drop in organic traffic and how to rectify it.
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