Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. However, sometimes we’re our own enemy in the engagement and relevance department. We’ve all done it. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Golden Spiral

SEPTEMBER 16, 2021

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation improves productivity by an average of 20 percent. Sounds great, right? More revenue. Less overhead. Less time investment.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Top of Funnel Automation 62

Sharpspring

SEPTEMBER 16, 2021

How to refine and test your subject lines, pre-headers, personalization, and more. It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Contently

SEPTEMBER 17, 2021

I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial. But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Zoominfo

SEPTEMBER 14, 2021

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Industrial Marketing Today

SEPTEMBER 15, 2021

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. Industrial manufacturers and distributors are poised to dive right into e-commerce. The pandemic has accelerated the trend towards online sales.

Trends 145

Trends Automation Marketing Websites Product 145

Circle Studio

SEPTEMBER 16, 2021

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. In an industry where differentiation is incredibly challenging, finding ways to stand out from the competition is absolutely crucial. One of the primary purposes of branding has always been to distinguish a firm from other similar, qualified competitors.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to c

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Search Engine Journal

SEPTEMBER 12, 2021

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal.

Facebook 144

Facebook Trends 144

Content Marketing Institute

SEPTEMBER 14, 2021

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Paid Search Agency Course 141

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Daily Egg

SEPTEMBER 12, 2021

There are hundreds of blogs full of online business ideas, but it’s not enough to just pick an idea off a list. The post The Complete Guide to Online Business Ideas appeared first on The Daily Egg.

Business 141

Business 141

Brandfolder

SEPTEMBER 13, 2021

There are many ways to get user-generated content (UGC) for your brand, but most of them won't help you reach new audiences or make connections with customers. User-generated content is.

User-Generated Content 139

User-Generated Content Generation Brand Identity Branding 139

Search Engine Journal

SEPTEMBER 14, 2021

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

Youtube 143

Youtube Analytics Traffic 143

Content Marketing Institute

SEPTEMBER 13, 2021

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.

PPC 139

PPC ROI Content Marketing Content 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Daily Egg

SEPTEMBER 12, 2021

Getting a “Doing Business As” (DBA) certificate can add versatility to your business, letting you operate under a different business name. This. The post 7 Easy Steps to Get a DBA appeared first on The Daily Egg.

Business 138

Business 138

Engagio

SEPTEMBER 16, 2021

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to. So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way).

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Search Engine Journal

SEPTEMBER 12, 2021

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance. The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal.

Keywords 143

Keywords SEO Research Search Marketing 143

Benchmark Email

SEPTEMBER 13, 2021

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns. Before we dive into that, let’s touch base on what… The post iOS 15 and Email Marketing KPIs to Focus On appeared first on Benchmark Email.

Email Marketing 135

Email Marketing Advertising Benchmark Marketing Campaigns 135

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

SEPTEMBER 16, 2021

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading → The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.

Tips 134

Tips Content Marketing Content Paid Search Agency 134

ATAK Interactive

SEPTEMBER 14, 2021

For years, it has been hard for many users to discern the differences between Adobe XD and Adobe Photoshop. Photoshop has been the software of choice for users when creating mobile applications, websites, and UX/UI for a long period of time. While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for.

Design 120

Design Tools Landing Pages Curation 120

Search Engine Journal

SEPTEMBER 17, 2021

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.

Youtube 140

Youtube Video Marketing Display 140

Oktopost

SEPTEMBER 15, 2021

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

Barriers 126

Barriers B2B Thought Leadership Transparency Thought Leadership 126

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

SEPTEMBER 15, 2021

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.

Video Marketing 133

Video Marketing Marketing & Strategy Content Marketing Strategy 133

Spiralytics

SEPTEMBER 13, 2021

Taking a trip down memory lane can often be a wonderful experience for many. Check out these nostalgia marketing tools and learn how to improve your brand. The post 5 Brands That Used Nostalgia to Win at Marketing appeared first on Spiralytics Inc.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Marketing 125

Search Engine Journal

SEPTEMBER 13, 2021

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid appeared first on Search Engine Journal.

Content Marketing 139

Content Marketing Content Marketing & Strategy Search Marketing 139