Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

DivvyHQ

MARCH 27, 2023

In a world with an ever-growing population and an overflowing amount of content, it's more important than ever to make sure your brand's voice is heard. Check out our latest article on content marketing saturation to learn how to overcome the challenges and make your mark!

Content Marketing 96

Content Marketing Content Marketing & Strategy Marketing 96

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. Unfortunately, many case studies lack structure, data, and clarity—leading to a time-intensive piece of content that ultimately yields little value.

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

G2M Solutions

MARCH 26, 2023

Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. The answer however is simple. Build compelling content. That's it really. Three little words. Thank you and have a nice day! If only it was that easy. Of course, those three little words are deceptively simple But with some clear thinking and planning it's perfectly possible, to maintain and indeed increase your email nurture open rates.

Campaigns 87

Campaigns Ad Building Open Rate Planning 87

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. The integration of SalesIntel business intelligence into AudienceDesigner by Semcasting (ADS) brings actionable account technographic data to our clients to improve their top-of-funnel prospect quality, scale of coverage and digital reach.

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. 1. What is Marketing Services? Marketing Services is a team of ClickDimensions Power Users & Marketing Experts whose sole purpose is to provide our customers with the best possible experie

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Marketing Interactions

MARCH 25, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO).

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Webbiquity

MARCH 28, 2023

Guest post by Natasha Lane. A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

SendX

MARCH 27, 2023

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

Best Practices 195

Best Practices 195

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. How much? Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.

SEO 144

SEO SERP Content Keywords 144

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Zoominfo

MARCH 29, 2023

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Search Engine Journal

MARCH 29, 2023

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.

Transparency 135

Transparency Ads Google Advertisements 135

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

Launch Marketing

MARCH 28, 2023

The Project vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Ahrefs

MARCH 30, 2023

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.

Optimization 128

Optimization SEO Keywords Tips 128

Search Engine Journal

MARCH 29, 2023

Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.

Traffic 132

Traffic Google Trends SEO 132

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. The goal of identifying target accounts is to focus your sales and marketing efforts on a small number of high-value accounts that are most likely to generate revenue growth over the long term.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!

Social Media 118

Social Media Media Analysis B2B Sales 118

Search Engine Journal

MARCH 31, 2023

Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.

Google 130

Google Business 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. It was one of the first apps to gain explosive popularity among millions of users worldwide. Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook.

Facebook 116

Facebook Brand Identity Branding Social Media 116

CopyBlogger

MARCH 30, 2023

I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the. Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.

Process 120

Process Communities Copywriting Features 120

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120