I’ve Seen the Future of Marketing and It’s Full-Funnel
Terminus
APRIL 28, 2020
Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a number. 15 years ago, with the birth of marketing automation, it was all about leads. Then, with the shift to marketing as a revenue-driver, it was opportunities, then pipeline. Those are all variations of the same theme: owning the top of the funnel.
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