The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

US Data Corporation

FEBRUARY 13, 2023

Purchasing data is essential to running a successful business. In today's data-driven economy, businesses that have access to accurate, high-quality, and up-to-date information on customers, markets, and trends have a distinct advantage over those that do not. The post Why is Purchasing Data Essential to Running a Successful Business? appeared first on US Data Corporation.

Purchase 98

Purchase Business High Quality Lead Trends 98

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

chiefmartech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

FEBRUARY 16, 2023

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

SendX

FEBRUARY 16, 2023

Many ambitious business owners will have at least one eye on international expansion, aiming to reach new consumers, diversify their income streams, and build a truly global brand. If your business is one of them — or if you’re already operating in more than one global market — then you’ll of course need to develop an international marketing strategy.

Email Marketing 221

Email Marketing Marketing & Strategy Course Marketing 221

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Intent 194

Intent Optimization Google SERP 194

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

FEBRUARY 17, 2023

Are you in a dilemma over which marketing automation tool to choose for your business? Don't fret! We have got you covered. This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub.

Hubspot 157

Hubspot Marketing Automation Services Marketing Automation Automation 157

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

NuSpark Consulting

FEBRUARY 16, 2023

SHOW 7 Recorded: February 15,2023 Topic: A deep and thought-provoking discussion on how marketing and sales can align better with goals and tactics to drive revenue growth Guest: Rick Tkaczyk, Century Sales Solutions, LLC Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.

B2B Sales 130

B2B Sales B2B Marketing B2B CMO 130

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. Research has not only proven the value of this transformational shift but, also the value of being led by a Chief Growth Officer in this initiative. “53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

FEBRUARY 17, 2023

Innovation is the name of the game in 2023. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

The Daily Egg

FEBRUARY 12, 2023

Accelo is a unique project management software that lets you manage your business end-to-end, systemize sales management, and anticipate mistakes so you. The post Accelo Review appeared first on The Daily Egg.

Software 140

Software Business 140

Roketto

FEBRUARY 17, 2023

Are you running a B2B or B2C enterprise business? If so, SEO will likely be an integral part of your marketing strategy.

SEO 154

SEO Paid Search Agency Companies B2B 154

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

FEBRUARY 14, 2023

Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

Marketing Budget 128

Marketing Budget ROI DemandBase Advertising Benchmark 128

Only B2B

FEBRUARY 15, 2023

B2B appointment setting is the process of scheduling appointments between two businesses for the purpose of discussing potential business opportunities. This could include meetings between companies to discuss sales, marketing, or strategic partnerships. The goal of B2B appointment setting is to initiate productive conversations between businesses, in order to increase sales and build strong business relationships.

Enterprise Management 127

Enterprise Management Work Management Cold Calling Marketing Management 127

Search Engine Journal

FEBRUARY 14, 2023

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

SEO 130

SEO SERP Content 130

Martech

FEBRUARY 14, 2023

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Eye-Tracking 128

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 128

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Envy

FEBRUARY 13, 2023

At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.

B2B Marketing 118

B2B Marketing B2B Service Marketing 118

The Daily Egg

FEBRUARY 13, 2023

When you need to keep track of project requirements from multiple angles, software like Helix RM can help you stay organized and. The post Helix RM Review appeared first on The Daily Egg.

Software 122

Software Organization 122

Search Engine Journal

FEBRUARY 17, 2023

Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.

Google 128

Google Practices Best Practices SEO 128