Webbiquity
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.
NuSpark Consulting
APRIL 13, 2011
Why social media participation is still misunderstood with many companies is because the roles of sales and marketing blur. Social Media is actually an ideal communications medium to align both sales and marketing with the goal to generate quality prospects and sales-accepted leads by being helpful and providing interesting content. Here are some of the issues that firms struggle with: a.
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Everything Technology Marketing
APRIL 12, 2011
Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.
Customer Experience Matrix
APRIL 12, 2011
Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). 1.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
APRIL 12, 2011
What's Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. This question can come from sales, company leadership or even be debated within marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
APRIL 14, 2011
Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy. Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. By the end of this decade, what buyer and seller relationships might look like will be anyone’s guess at the moment. Without a doubt, yet to be discovered new digital and social
ANNUITAS
APRIL 11, 2011
I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers.
Marketing Insider Group
APRIL 14, 2011
What is your schedule? Last week, Ingrid Abboud aka “G riddy&# ( @nittyGriddyBlog ) posed a question to her blog readers: what is your blog posting schedule? She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging tipster Brankica Underwood ( @liveurlove ).
Customer Experience Matrix
APRIL 11, 2011
Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week. This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tony Zambito
APRIL 10, 2011
Image by daniel_iversen via Flickr. As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat. The evolution or as some may call it – the revolution – will continue to happen and most likely at an increasing rate. The new social buyer is an outcome of this evolution and it has forever changed the dynamics of the seller and buyer relationship.
ViewPoint
APRIL 14, 2011
A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. Like many businesses selling complex solutions, Ingenix was looking for a way to impact the quality of prospect development practices in order to influence sales outcomes and increase revenue.
Writing on the Web
APRIL 11, 2011
Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business.
Customer Experience Matrix
APRIL 13, 2011
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site. 4.
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Webbiquity
APRIL 14, 2011
I had lunch recently with a long-time friend who’s a top-notch financial planner. He said something about achieving investment success that, it struck me, really applies to the SEO world as well. “I encourage clients to invest for the long term. Trying to time the market just doesn’t work. If you’d been out of the market and missed just the ten best trading days over the past 20 years , you’d have given up half of the total return.
ViewPoint
APRIL 12, 2011
At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads.
Writing on the Web
APRIL 13, 2011
Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.
Savanta
APRIL 10, 2011
Sometimes things just feel right. We can’t say why, they just do. The house bought not because it ticked all the boxes, but because you could imagine living there. The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit. In his book, Blink, Malcolm Gladwell explores experiences like these. Gladwell’s theory is that there’s a part of our mind which constantly scans the environment digesting information, identifying patterns and matching this wit
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Tony Zambito
APRIL 12, 2011
Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others. As in we are engaging the buyer in the buying process for example. The representation is still that the seller is in control and is engaging the buyer. The buyer being the object of engaging. In the new social age, engaging is taking on a whole new meaning.
Convince & Convert
APRIL 11, 2011
The 5 Dangerous Realities of Social Media. View more presentations from Jay Baer. (summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. By all accounts, social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated to be $1.6 billion in th
B2B Memes
APRIL 12, 2011
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. I haven’t seen much improvement in the intervening 18 months—until today. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.
Digital B2B Marketing
APRIL 11, 2011
This could be called a rant. And it briefly draws on basic economic theory. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Otherwise, read on, and please share your thoughts below or with me on Twitter. According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Craftmanship
APRIL 15, 2011
“Pride in one’s work lies at the heart of craftsmanship as the reward for skill and commitment. Though brute pride figures as a sin in both Judaism and Christianity by putting self in place of God, pride in one’s work might seem to remove this sin, since the work has an independent existence. “ Richard Sennett The Craftsman .
Biznology
APRIL 13, 2011
Data Center Lobby by WarzauWynn via Flickr. by Aaron Kim. We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us. While the physical world is being captured and monitored via smart sensors, human interactions in both personal and business domains are making their way to the binary realm via social media.
B2B Memes
APRIL 13, 2011
What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?
Digital B2B Marketing
APRIL 13, 2011
One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? But an audience isn’t a database. An audience chooses to listen to or engage with you. You earn your audience , by listening and engaging, by entertaining or by providing value.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Craftmanship
APRIL 10, 2011
Kilo Company, Fifth Marine Regiment. “Marines run towards our bullets.”. – Afghan Taliban. Regardless of your politics, your opinion of U.S. military involvement, or your viewpoint on war in general…there’s no denying the skill, pride, dedication and courage of the American soldier. Their craftsmanship is often unseen and always under-appreciated.
Biznology
APRIL 12, 2011
Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. You can download the survey report, the slides we used, and lots of other great information at the Pearson social media survey site (registration required).
B2B Marketing Traction
APRIL 14, 2011
Tweet. I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles.
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